Grant
Federal
Active
AgriMarketing Program — Core Stream
Agriculture and Agri-Food Canada
Maximum Funding
Up to $2,000,000
No fixed deadline — intake open until funding is fully committed; program end...
Difficulty
Moderate
Payment
Reimbursement
Trend
Growing
First-Timers
—
Co-Funding
70%
AgriMarketing Program — Core Stream provides Up to $2,000,000 per year (max $10M over 5 years); 50% cost-share (70% for Indo-Pacific/underrepresented groups). The AgriMarketing Core Stream provides non-repayable contributions exclusively to national not-for-profit industry associations and Indigenous organizations for export marketing activities such as trade missions, market research, and international promotion of Canadian agricultural products. The program covers up to 70% of eligible costs. No fixed deadline — intake open until funding is fully committed; program ends March 31, 2028.
Approval odds: ~81% (GrantCompass analysis)
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Eligibility & Details
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Program Description
The AgriMarketing Core Stream provides non-repayable contributions exclusively to national not-for-profit industry associations and Indigenous organizations for export marketing activities such as trade missions, market research, and international promotion of Canadian agricultural products. Individual businesses and SMEs are not eligible for this stream — for-profit agri-food businesses should apply to the separate AgriMarketing Market Diversification SME Stream (ID 206).
Eligibility Requirements
- Must be a national not-for-profit industry association, cooperative, or sector council operating in the agriculture/agri-food sector
- Indigenous individuals or organizations (First Nation, Inuit, or Métis) are also eligible
- Must operate on a national basis — regional not-for-profit associations may still be considered where there is no representation at the national level, if they can demonstrate the ability to deliver a project that is national and/or agriculture and agri-food sector-wide in scope
- Activities must be for export market development only (not domestic marketing)
- Must contribute at least 30% of eligible project costs (50% standard; 70% covered for Indo-Pacific/underrepresented groups) — your share must be CASH; in-kind contributions are ineligible
- For-profit businesses are not eligible for this stream — see AgriMarketing Market Diversification SME Stream instead
Provinces
Industries
Business Stage
Quick Assessment
Difficulty
Moderate
Competition
Moderate
First-Timer
Not rated
Funding Details
- Amount
- Up to $2,000,000 per year (max $10M over 5 years); 50% cost-share (70% for Indo-Pacific/underrepresented groups)
- Type
- Grant
- Level
- Federal
- Co-Funding
- Up to 70% of eligible costs
- Deadline
- No fixed deadline — intake open until funding is fully committed; program ends March 31, 2028
Program Scorecard
Competition, effort, and approval at a glance
Competition
Moderate
Deadline
Ongoing
Approval
Moderate
Approval Rate
~81%
Accessibility
--/5
Competition
--/5
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What's in this Playbook
Everything you need to win AgriMarketing Program — Core Stream
Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.
- 10 rejection pitfalls reviewers flag — so you catch them first
- 9-document checklist with what each reviewer is actually checking
- 6-step application timeline with prep hours per step
- Insider tip from program officers on what separates winners
- 8-program stacking strategy to combine with compatible funding
- Success profile + evaluation criteria — exactly what reviewers score on
$19 covers this one program. $39/mo covers every program, plus the workspace that walks you through each application.
How to Win
Insider tips, common pitfalls, and what successful applicants look like
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Insider TipThe biggest development is the brand-new Market Diversification SME stream (launched Feb 13, 2026) — this opens AgriMarketing to for-profit businesses for the first time.
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See what trips up most applicants for this program — and how to avoid it.
Rejection Pitfalls 10
- For-profit company applying to the core program (associations/not-for-profits only — redirect to SME Market Diversification stream)
+9 more pitfalls
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Success Profile
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Evaluation Criteria
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10 reasons applications get rejected, what winners look like, and exactly what reviewers score on
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Application Playbook
Step-by-step process, required documents, and expenses
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6 steps
9 docs
Application Steps
1
Review eligibility and program objectives Confirm your organization is a national not-for-profit industry association or Indigenous organization. Review program objectives and ensure your proposed activities align with export market development goals.
Required Documents 9
✓ AgriMarketing Program Questionnaire (AAFC-provided form — core program only)
✓ Project Application Form (AAFC PDF download)
Eligible Expenses 8
Ineligible Expenses 7
Intake Periods
Deadline Notes
Ineligible Organizations
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Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
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8 partners
Compatible Programs
CanExport SMEs
AgriCompetitiveness Program
AgriScience Program
Export Development Canada (EDC)
Farm Credit Canada (FCC)
Provincial agricultural marketing programs
SR&ED Tax Credit
Trade Commissioner Service
Combined Funding Potential
See your total funding potential
Clawback Risk
Low Risk
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How AgriMarketing Program — Core Stream Compares
Side-by-side with similar programs
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| Program | Amount | Difficulty | Payment | Deadline |
|---|---|---|---|---|
| AgriMarketing Program — Core Stream | Up to $2,000,000 | Moderate | Reimbursement | No fixed deadline —... |
| AgriScience Program — Projects Component | Up to $5,000,000 per project | Hard | Reimbursement | Ongoing |
| Export Development Canada (EDC) Finan... | Varies | Easy | Equity | Ongoing |
| Farm Credit Canada (FCC) Financing | Varies | Easy | Loan | Ongoing |
| Trade Commissioner Service – Export S... | Advisory services (non-financial) | Easy | Not Applicable | Ongoing |
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Frequently Asked Questions
Quick answers to the questions founders most often ask about AgriMarketing Program — Core Stream
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Can sole proprietors apply to the AgriMarketing Core Stream?
No — sole proprietors and for-profit businesses are ineligible. Only national not-for-profits, cooperatives, or Indigenous organizations qualify for this stream. For-profit agri-food businesses should apply to the new Market Diversification SME Stream instead.
What's the realistic grant amount for a national association?
For major national associations (e.g., Canada Beef), typical annual awards range from $500,000 to $2,000,000. Smaller associations may receive $100,000–$300,000 based on project scope and national impact.
When is the next application deadline?
There is no fixed application deadline. The intake period for the 2026-27 and 2027-28 program years remains open until available funding is fully committed or AAFC announces otherwise; the program itself ends March 31, 2028. The priority intake that ran March 22 – May 30, 2025 is closed. AAFC asks that you contact the program if you are considering applying.
Do I need to provide financial statements?
Yes — applicants must submit two years of audited financial statements showing sufficient capacity to cover their cost-share in cash (30% minimum; 50% standard; 70% covered for Indo-Pacific/underrepresented groups). In-kind contributions are ineligible.
Can I stack this with CanExport SMEs?
No — agriculture/agri-food businesses are excluded from CanExport SMEs as of 2026-27 and redirected to AgriMarketing. These programs are mutually exclusive for agri-food sectors.
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Full Playbook: AgriMarketing Program — Core Stream
6 steps · 9 docs · reviewer insights