Updated July 2026 · Verified against Agriculture and Agri-Food Canada (AAFC) guidelines
✨ New Program Reimbursement Est. 2026
Grant Federal Active

AgriMarketing Program — Market Diversification for National Industry Associations

Agriculture and Agri-Food Canada (AAFC)
Maximum Funding
Up to $1,000,000
September 30, 2030 (open until fully allocated)
Visit Official Program →
Difficulty
Hard
Payment
Reimbursement
Trend
New Program
First-Timers
—
Co-Funding
70%
AgriMarketing Program — Market Diversification for National Industry Associations provides Up to $1,000,000 per year / $5,000,000 over 5 years (70% AAFC cost-share; 30% cash matching required). Provides non-repayable contributions to national not-for-profit agricultural and agri-food industry associations to diversify exports into new and non-traditional markets, including Africa, the Middle East, and Indo-Pacific. The program covers up to 70% of eligible costs. Applications are accepted September 30, 2030 (open until fully allocated).
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Eligibility & Details

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Program Description

Provides non-repayable contributions to national not-for-profit agricultural and agri-food industry associations to diversify exports into new and non-traditional markets, including Africa, the Middle East, and Indo-Pacific. Projects must be national or sector-wide in scope and priority is given to sectors impacted by trade disruptions such as tariffs on canola, pulses, pork, and seafood.

Eligibility Requirements

  • National not-for-profit industry association representing agricultural, agri-food, agri-products, fish, or seafood sectors
  • Indigenous organizations (First Nations, Inuit, Métis community governments or associations) may also apply
  • Must demonstrate capacity to deliver a project that is national and/or sector-wide in scope
  • Must be a legal entity capable of entering into legally binding agreements
  • Must target new opportunities in high-growth potential markets or non-traditional markets
  • Must contribute a minimum 30% of total eligible project costs in cash (in-kind contributions are ineligible)
  • Project costs must not have been incurred before application approval
Provinces
All Provinces
Industries
Agriculture Fisheries
Business Stage
Growth Expansion Established

Quick Assessment

Difficulty
Hard
Competition
Moderate
First-Timer
Not rated

Funding Details

Amount
Up to $1,000,000 per year / $5,000,000 over 5 years (70% AAFC cost-share; 30% cash matching required)
Type
Grant
Level
Federal
Co-Funding
Up to 70% of eligible costs
Deadline
September 30, 2030 (open until fully allocated)

Program Scorecard

Competition, effort, and approval at a glance

Competition
Moderate
Deadline
Sep 30, 2030
Approval
Varies
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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What's in this Playbook

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How to Win

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Insider Tip

Priority is explicitly given to sectors affected by tariff disruptions — canola, pulses, pork, and fish/seafood associations are best positioned.

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Rejection Pitfalls 7

  • Applicant is a provincial or regional association rather than a national body
+6 more pitfalls
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Success Profile

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Evaluation Criteria

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Review eligibility Confirm your organization is a national not-for-profit agricultural industry association and that your project targets new, non-traditional markets. Review all eligibility criteria on the AAFC program page.

Required Documents 8

✓ Certificate of incorporation or letters patent
✓ Organizational chart and governance structure

Eligible Expenses 8

Ineligible Expenses 6

Intake Periods

Deadline Notes

Ineligible Organizations

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Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

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Compatible Programs

AgriMarketing Program — Market Diversification for SMEs CanExport Association Streams AgriScience Program
Combined Funding Potential See your total funding potential

Clawback Risk

Medium Risk

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How AgriMarketing Program — Market Diversifica... Compares

Side-by-side with similar programs

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Program Amount Difficulty Payment Deadline
AgriMarketing Program — Market Divers... Up to $1,000,000 Hard Reimbursement September 30, 2030 (open...
AgriScience Program — Projects Component Up to $5,000,000 per project Hard Reimbursement Ongoing
CanExport SMEs Up to $50,000 Moderate Mixed (Advance + Reimb.) Applications accepted...
Export Development Canada (EDC) Finan... Varies Easy Equity Ongoing
Farm Credit Canada (FCC) Financing Varies Easy Loan Ongoing

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Frequently Asked Questions

Quick answers to the questions founders most often ask about AgriMarketing Program — Market Diversifica...

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Can a provincial farm association apply?
No. Only national not-for-profit industry associations with sector-wide scope are eligible. Provincial associations do not qualify for this stream.
Is in-kind matching acceptable?
No. The 30% minimum applicant contribution must be cash. In-kind contributions are explicitly ineligible under this program.
Can the same activities be funded under CanExport and AgriMarketing?
No. Activities cannot be funded under multiple programs simultaneously. Contact AAFC to determine which program best fits your project before applying.
What markets are prioritized?
Africa, the Middle East, and the Indo-Pacific are priority regions. Established markets (where the sector has been active for 5+ years) are ineligible.
When can project costs start?
Only costs incurred after application approval are eligible. Starting project activities before approval disqualifies those expenses.

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