WorkingNB Labour Force Training
Compared with the 242 other application forms we have read
- Scored mainly on who you are, not what you propose. 29 lead with that.
- Most rejections here are settled before you write a word: they turn on who you are, not how well you argue.
- Only 1 written answer, against a median of 5.
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Eligibility & Details
What this program funds and who can apply
Program Description
Cost-shared grants to New Brunswick employers to train their existing employees. Reimburses 25-50% of eligible training costs, with a maximum government contribution of $20,000 per employer, per region, per fiscal year. Training must be delivered by a third-party provider that is separate and distinct from the employer. Continuous intake. Replaces the closed Canada-New Brunswick Job Grant.
Eligibility Requirements
- Private sector employers established in New Brunswick
- Non-profit organizations established in New Brunswick (with Board authorization letter)
- First Nations organizations established in New Brunswick
- Training participants must be employed by the applicant — there is no pre-hire or candidate training path
- Training participants must be legally entitled to work in Canada
- Participants must work in New Brunswick on a permanent basis — full-time, part-time or seasonal all qualify
- Training must be relevant to the participant's primary job (the job with the most hours worked)
- Training must do one of: prevent job loss; lead to initial certification that is job related and industry required (re-certification does not qualify); meet new regulatory requirements affecting the employer; prepare staff for new product lines introduced by the employer; improve staff ability with technology; or improve productivity within the company
- Third-party training providers must be separate and distinct from the applicant business or organization
- Applications must total more than $1,000 per application (before HST)
- An owner/operator may be an eligible training participant where the training meets the program criteria
Quick Assessment
Funding Details
- Amount
- Up to $20,000 per employer, per region, per fiscal year
- Type
- Grant
- Level
- Provincial
- Co-Funding
- Up to 50% of eligible costs
- Deadline
- Ongoing (continuous intake)
Program Scorecard
Competition, effort, and approval at a glance
Accessible — straightforward requirements
Below average competition
Easy — minimal documentation
How to Win
Insider tips, common pitfalls, and what successful applicants look like
Insider TipContact your local WorkingNB regional office BEFORE filling out paperwork — a workforce consultant will pre-screen eligibility and guide you.
Rejection Pitfalls 11
- Application submitted after training already started (most common)
Success Profile
Evaluation Criteria
How the Government of New Brunswick judges your application
What the reviewer scores, what gets applications rejected, and what to write.
Distilled from 6+ source documents, condensed into one brief. Sources as of 2026-09-10.
6 of the sources
- Labour Force Training — GNB service page www2.gnb.ca
- Formation de la main-d’oeuvre — GNB service page www2.gnb.ca
- WorkingNB Offices workingnb.ca
- WorkingNB — Retention Supports workingnb.ca
- New Brunswick supports local business as U.S. tariffs escalate gnb.ca
- Tariffs — Support for businesses www2.gnb.ca
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What the Government of New Brunswick favours
Fund training for existing employees to keep labour market attachment◦
“The Labour Force Training program’s objective is to provide funding to eligible businesses and organizations which may assist in the training of existing employees so that they may develop the necessary skills to maintain labour market attachment.”
The form
Timing and eligibility
- 1Applicationscheckbox
- 2Applicantsselection
- 3Training Participantscheckboxes
The training
- 4Training Typecheckboxes
- 5Training Providersshort answer
- 6Training Coststable
Funding
- 7Description (contribution rules)checkbox
- 8Other funding towards the trainingyes/no + written
Applicants may receive funding contributions from other federal and/or provincial departments and/or the private sector towards the training provided that:
Before you apply
- 9Contact WorkingNB before applyingshort answer
- 10Labour Force Training application form (unpublished)short answer
the Government of New Brunswick states no length limits for these answers.
Judged against
- 1
Is the employer and each trainee eligible?
Show them Show the New Brunswick place of business and employer type, then list each trainee with their primary job, employment status and right to work in Canada.◦
In the funder’s words · 2
- Applicants
- Training Participants
- 2
Does the training fit a funded purpose?
What to show, and the funder’s 2 criteria behind it in Premium
- 3
Do the costs and contributions add up?
What to show, and the funder’s 3 criteria behind it in Premium
Where applicants fail
“Must be received prior to training start date.”
“The applicant must not request participants to pay for the training cost.”
“Harmonized Sales Taxes (HST) related to training costs”
Premium · the rest of this brief
See all 9 rules that can reject you and every criterion you are judged on. Then we draft your application for you.
5 more rules that can reject you · 5 more criteria · 8 more prompts
Do you pass?
Each one can rule you out. Tick the ones you meet.
You
Business established in New Brunswick
The applicant’s place of business must be established in New Brunswick.
Private sector, non-profit or First Nations
Private sector (refers to all other organizations that are not government);
The project
Application totals over $1,000 before HST
Applications must total more than $1,000 per application (before HST)
The trainee
Legally entitled to work in Canada
Must be legally entitled to work in Canada
The money
Maximum per year$20,000 per employer
The maximum government contribution per employer, per region, per fiscal year is $20,000.
Minimum applicationMore than $1,000 per application
Applications must total more than $1,000 per application (before HST)
Your shareApplicant contributes to eligible training costs
The applicant must financially contribute towards the eligible training costs.
StackingOther federal/provincial/private funding allowed if not same costs
Applicants may receive funding contributions from other federal and/or provincial departments and/or the private sector towards the training provided that: The funding is not for the same total costs eligible under the Labour Force Training program; and/or The funding is not being used by the applicant towards their contribution.
Costs before approvalApproval required before training starts
Must be assessed and approved prior to training start date.
What it pays for · 4
- Tuition fees or fees charged by a training provider:
- Mandatory participant fees
- Mandatory Textbooks, software* (Ex: Software developed for training purpose. Software developed in order to teach training participants how to use new equipment) or other required materials
- Examination fees directly tied to the training
What it does not pay for · 6
- Work tools that could be used by an employee to perform their daily work tasks, including but not limited to:
- Laptops, tablets and other hardware
- Equipment (e.g., boots and tools)
- Travel, meals and accommodation costs for the training provider and the training participant
- Employee salaries while in training
- Harmonized Sales Taxes (HST) related to training costs
From application to money
- Contact WorkingNBContact WorkingNB before applying
- Submit applicationOne application covers participants and courses
- Approval before trainingApproval required before training starts
- Training runsTraining runs after approval, employer contributes
In the funder’s words · 4
- Contact WorkingNB
- Business/organizations are encouraged to contact WorkingNB regional office before applying.
- Submit application
- One application covers the participants and courses you are asking WorkingNB to fund.
- Approval before training
- Training cannot start until WorkingNB has assessed and approved the application.
- Training runs
- Training takes place once the application is approved, with the employer contributing towards the eligible costs.
Quoted lines are word for word from the source documents; lines marked ◦ are our reading of them.
Everything you need to win WorkingNB Labour Force Training
Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.
- 11 rejection pitfalls reviewers flag — so you catch them first
- 8-document checklist with what each reviewer is actually checking
- Your Application Game Plan — the print-ready PDF the preview below describes
- 7-step application timeline with prep hours per step
- Insider tip from program officers on what separates winners
- 3-program stacking strategy to combine with compatible funding
- Success profile + evaluation criteria — exactly what reviewers score on
Application Playbook
Step-by-step process, required documents, and expenses
Application Steps
Required Documents 8
Eligible Expenses 5
Ineligible Expenses 9
Intake Periods
Deadline Notes
Ineligible Organizations
Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
Compatible Programs
Clawback Risk
Low RiskHow WorkingNB Labour Force Training Compares
Side-by-side with similar programs
| Program | Amount | Difficulty | Payment | Deadline |
|---|---|---|---|---|
| WorkingNB Labour Force Training | Up to $20,000 | Easy | Reimbursement | Ongoing (continuous... |
| Atlantic Canada Opportunities Agency ... | Up to 50% of capital costs | Moderate | Reimbursement | Ongoing |
| Business Development Program (BDP) - ... | Varies (Repayable Contribution) | Moderate | Reimbursement | Ongoing |
| Regional Development Corporation - Ru... | Varies | Moderate | Reimbursement | Ongoing |
| Enabling Agricultural Research and In... | For-profit agri-businesses: up to... | Moderate | Reimbursement | Ongoing |
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Frequently Asked Questions
Quick answers to the questions founders most often ask about WorkingNB Labour Force Training