This program is currently between intakes. Two annual intakes: February 1 (summer/spring campaigns) and October 1 (winter/fall campaigns) Confirm on the official site ↗
Updated July 2026 · Verified against Government of Yukon — Department of Tourism and Culture guidelines
▲ Growing Reimbursement
Grant Territorial Between Intakes

Yukon Tourism Cooperative Marketing Fund (TCMF)

Government of Yukon — Department of Tourism and Culture
Maximum Funding
Varies by project (up to $700,000 total annual budget)
Two intakes per year — February 2 and October 1 (2026-27 cycle); next intake ...
Visit Official Program →
Difficulty
Easy
Payment
Reimbursement
Trend
Growing
First-Timers
Co-Funding
75%
Yukon Tourism Cooperative Marketing Fund (TCMF) offers funding that varies by project. Territorial grant covering up to 75% of eligible marketing costs for Yukon tourism businesses, food/beverage establishments, community societies, industry associations, municipalities, DMOs, and Yukon First Nations governments. The program covers up to 75% of eligible costs. Two intakes per year — February 2 and October 1 (2026-27 cycle); next intake October 1, 2026.
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Eligibility & Details

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Program Description

Territorial grant covering up to 75% of eligible marketing costs for Yukon tourism businesses, food/beverage establishments, community societies, industry associations, municipalities, DMOs, and Yukon First Nations governments. Covers print/digital advertising, video production, influencer collaborations, FAM tours, SEO/SEM, and AI marketing tools. Two intakes per year: February 1 (summer) and October 1 (winter).

Eligibility Requirements

  • Yukon tourism businesses and food/beverage establishments
  • Community societies, industry associations, municipalities, DMOs
  • Yukon First Nations governments
  • Marketing activity must promote Yukon as a tourism destination
Provinces
Industries
Tourism Hospitality Recreation
Business Stage
Startup Growth Established Expansion

Quick Assessment

Difficulty
Easy
Competition
Low
First-Timer
Not rated

Funding Details

Amount
Varies by project (up to $700,000 total annual budget)
Type
Grant
Level
Territorial
Co-Funding
Up to 75% of eligible costs
Deadline
Two intakes per year — February 2 and October 1 (2026-27 cycle); next intake October 1, 2026

Program Scorecard

Competition, effort, and approval at a glance

Competition
Low
Deadline
Between Intakes
Approval
Good
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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Everything you need to win TCMF

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How to Win

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Insider Tip

Covers a surprisingly broad range of marketing activities: print/digital advertising, video production, influencer collaborations, FAM tours, SEO/SEM, even AI marketing tools.

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Success Profile

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Evaluation Criteria

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Review Current Guidelines Download and read the current year's TCMF guidelines from yukon.ca (e.g., 2026-27 guidelines published January 2026). The evaluation matrix is published in the guidelines — read it before writing your application.

Required Documents 4

TCMF application form
Marketing plan and budget

Eligible Expenses 17

Ineligible Expenses 8

Intake Periods

Deadline Notes

Ineligible Organizations

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Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

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Compatible Programs

CanNor Programs CanExport SMEs Yukon Economic Development Fund (EDF) Destination Canada Marketing Programs
Combined Funding Potential See your total funding potential

Clawback Risk

Medium Risk
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How TCMF Compares

Side-by-side with similar programs

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Program Amount Difficulty Payment Deadline
Yukon Tourism Cooperative Marketing F... up to $700,000 Easy Reimbursement Two intakes per year —...
CanExport SMEs Up to $50,000 Moderate Mixed (Advance + Reimb.) Applications accepted...
Yukon Economic Development Fund (EDF) up to $30,000 Moderate Milestone-Based Tier 1: Rolling; Tier 2:...
Sport Canada Programs Varies Hard Reimbursement Annual intake; the...
Support for Entrepreneurs and Economi... Up to $25,000 Easy Milestone-Based Ongoing (April 1 – March...

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Frequently Asked Questions

Quick answers to the questions founders most often ask about TCMF

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Can sole proprietors apply for TCMF?
Yes, sole proprietors are eligible if they operate a Yukon tourism business or food/beverage establishment. Must meet all other eligibility criteria including promoting Yukon as destination.
What's the typical award amount?
$5,000–$50,000 per project, with most awards falling in the $10,000–$30,000 range based on past approvals.
Do I need to pay upfront and get reimbursed?
Yes, TCMF is a reimbursement grant. You pay marketing costs first, then submit receipts for 75% reimbursement after project completion.
Why do applications get rejected?
Most rejections are for not operating in Yukon tourism sector, marketing not promoting Yukon destination, or applying outside February 1/October 1 deadlines.
Can I stack this with CanNor or CanExport?
Yes, CanNor's Northern Pathways and CanExport SMEs are compatible for complementary business development and international marketing costs.

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