Yukon Tourism Cooperative Marketing Fund (TCMF)
Eligibility & Details
What this program funds and who can apply
Program Description
Territorial grant covering up to 75% of eligible marketing costs for Yukon tourism businesses, food/beverage establishments, community societies, industry associations, municipalities, DMOs, and Yukon First Nations governments. Covers print/digital advertising, video production, influencer collaborations, FAM tours, SEO/SEM, and AI marketing tools. Two intakes per year: February 1 (summer) and October 1 (winter).
Eligibility Requirements
- Yukon tourism businesses and food/beverage establishments
- Community societies, industry associations, municipalities, DMOs
- Yukon First Nations governments
- Marketing activity must promote Yukon as a tourism destination
Quick Assessment
Funding Details
- Amount
- Varies by project (up to $700,000 total annual budget)
- Type
- Grant
- Level
- Territorial
- Co-Funding
- Up to 75% of eligible costs
- Deadline
- Two intakes per year (February 1 and October 1)
Program Scorecard
Competition, effort, and approval at a glance
See how this program compares on approval odds, difficulty, and competition — so you know if it’s worth your time. Unlock with Premium →
How to Win
Insider tips, common pitfalls, and what successful applicants look like
Insider TipCovers a surprisingly broad range of marketing activities: print/digital advertising, video production, influencer collaborations, FAM tours, SEO/SEM, even AI marketing tools. Two deadlines per year — February 1 for summer and October 1 for winter. First Nations tourism businesses are strongly encouraged to apply.
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Success Profile
A Whitehorse adventure tourism operator receiving $15,000 to produce drone video content and run targeted digital campaigns for German and Japanese outdoor tourism markets.
See what successful applicants for this program actually look like. Unlock with Premium →
Evaluation Criteria
Weighted scoring matrix: Innovative Advertising Approach 20%, New Initiative 20%, Strategic Alignment with Yukon Tourism Development Strategy 20%, Partnership Innovation 20%, Return on Investment 10%, Organizational Capacity 10%. Cooperative multi-stakeholder projects score highest. Projects must have minimum $5,000 total budget.
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Application Playbook
Step-by-step process, required documents, and expenses
Application Steps
Required Documents 4
Eligible Expenses 17
- Print advertising (magazines, newspapers, travel publications)
- Google Ads, social media advertising (Facebook, Instagram, YouTube, TikTok, Pinterest)
- Digital TV and streaming advertising
- Email marketing campaigns
- AI marketing tools and platforms
- SEO and SEM
- High-resolution photography for specific campaigns (third-party produced)
- Video production for campaigns (drone footage, promotional videos, social content)
- Third-party influencer and content creator collaborations
- Trade and consumer show participation (domestic and international)
- Familiarization tours for media, travel writers, and influencers
- Sales missions and calls to key tourism markets
- Economy airfare for approved travel activities
- Standard accommodation at Government of Yukon per-diem rates
- Third-party meal expenses at GoY per-diem rates (alcohol excluded)
- Meeting room rental up to $500 CAD
- Equipment rental for FAM tours
Ineligible Expenses 8
- Alcohol expenses
- Self-produced content where applicant is both producer and subject
- Personal or owner-use items
- General operating costs not part of the marketing project
- Recoverable GST/HST/PST
- Costs incurred before the funding agreement is signed
- Overhead and indirect costs not directly attributable to the approved marketing project
- Offensive or inappropriate advertising content
Intake Periods
Two annual intakes: February 1 (summer/spring campaigns) and October 1 (winter/fall campaigns)
Deadline Notes
Two annual intake deadlines: February 1 for summer marketing campaigns and October 1 for winter campaigns. Applications reviewed after each deadline.
Open Application Portal →Ineligible Organizations
- Businesses without a physical Yukon office address
- Applicants without a Travel Yukon listing (for tourism businesses)
- Businesses not in good standing with Government of Yukon
- Non-tourism sector businesses
Get the step-by-step application guide — documents, timeline, and what to prepare. Unlock with Premium →
Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
Compatible Programs
Clawback Risk
Medium RiskSee which programs combine with this one — and how much more you could get. Unlock with Premium →
How TCMF Compares
Side-by-side with similar programs
| Program | Amount | Difficulty | Payment | Deadline |
|---|---|---|---|---|
| Yukon Tourism Cooperative Marketing F... | up to $700,000 | Easy | Reimbursement | Two intakes per year... |
| CanExport SMEs | Up to $50,000 | Moderate | Mixed (Advance + Reimb.) | Annual intake window.... |
| Yukon Economic Development Fund (EDF) | up to $30,000 | Moderate | Milestone-Based | Tier 1: Rolling; Tier 2:... |
| Sport Canada Programs | Varies | Hard | Reimbursement | Ongoing |
| Support for Entrepreneurs and Economi... | Up to $25,000 | Easy | Milestone-Based | Ongoing (April 1 – March... |
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