Updated March 2026 · Verified against Government of Yukon — Department of Tourism and Culture guidelines
▲ Growing Reimbursement
Grant Territorial Active

Yukon Tourism Cooperative Marketing Fund (TCMF)

Government of Yukon — Department of Tourism and Culture
Maximum Funding
Varies by project (up to $700,000 total...
Two intakes per year (February 1 and October 1)
Visit Official Program →
Difficulty
Easy
Payment
Reimbursement
Trend
Growing
First-Timers
—
Co-Funding
75%
Yukon Tourism Cooperative Marketing Fund (TCMF) offers funding that varies by project. Territorial grant covering up to 75% of eligible marketing costs for Yukon tourism businesses, food/beverage establishments, community societies, industry associations, municipalities, DMOs, and Yukon First Nations governments. The program covers up to 75% of eligible costs. Two intakes per year (February 1 and October 1). (As of March 2026, verified against Government of Yukon — Department of Tourism and Culture program guidelines)

Eligibility & Details

What this program funds and who can apply

Free

Program Description

Territorial grant covering up to 75% of eligible marketing costs for Yukon tourism businesses, food/beverage establishments, community societies, industry associations, municipalities, DMOs, and Yukon First Nations governments. Covers print/digital advertising, video production, influencer collaborations, FAM tours, SEO/SEM, and AI marketing tools. Two intakes per year: February 1 (summer) and October 1 (winter).

Eligibility Requirements

  • Yukon tourism businesses and food/beverage establishments
  • Community societies, industry associations, municipalities, DMOs
  • Yukon First Nations governments
  • Marketing activity must promote Yukon as a tourism destination
Provinces
Yukon
Industries
Tourism Hospitality Recreation
Business Stage
Startup Growth Established Expansion

Quick Assessment

Difficulty
Easy
Competition
Low
Est. Hours
6h
First-Timer
Not rated

Funding Details

Amount
Varies by project (up to $700,000 total annual budget)
Type
Grant
Level
Territorial
Co-Funding
Up to 75% of eligible costs
Deadline
Two intakes per year (February 1 and October 1)

Program Scorecard

Competition, effort, and approval at a glance

Hybrid
Competition
Low
Effort
~6 hours
Approval
Good
Accessibility
--/5
Competition
--/5
Approval Rate
--%
Premium See how this program compares on approval odds, difficulty, and competition — so you know if it’s worth your time.
Know your real odds before investing 40+ hours
Approval likelihood, realistic amounts, competition level, and what winners look like
Consultants charge $500–$2,000 per program. This Playbook is $19.
Unlock this Playbook — $19 One-time · Yours forever · Instant access
or subscribe for $29/mo · 30-day money-back
What's in this Playbook

Everything you need to win TCMF — $19

Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.

Consultants charge $2,000–$5,000 per program. This Playbook is $19. Yours forever.
Unlock this Playbook — $19 or subscribe for $29/mo · 30-day money-back →

Applying for TCMF? Our Grant Proposal Template ($19) mirrors the section structure Canadian reviewers actually score on. Or get all 4 templates in the Founder Pack ($59 · saves $27) →

How to Win

Insider tips, common pitfalls, and what successful applicants look like

Premium
Insider Tip

Covers a surprisingly broad range of marketing activities: print/digital advertising, video production, influencer collaborations, FAM tours, SEO/SEM, even AI marketing tools. Two deadlines per year — February 1 for summer and October 1 for winter. First Nations tourism businesses are strongly encouraged to apply.

Premium See what trips up most applicants for this program — and how to avoid it.

Success Profile

A Whitehorse adventure tourism operator receiving $15,000 to produce drone video content and run targeted digital campaigns for German and Japanese outdoor tourism markets.

Premium See what successful applicants for this program actually look like.

Evaluation Criteria

Weighted scoring matrix: Innovative Advertising Approach 20%, New Initiative 20%, Strategic Alignment with Yukon Tourism Development Strategy 20%, Partnership Innovation 20%, Return on Investment 10%, Organizational Capacity 10%. Cooperative multi-stakeholder projects score highest. Projects must have minimum $5,000 total budget.

Premium See exactly what reviewers score on — so you know where to focus.
Don’t waste 6 hours on a preventable rejection
Common rejection pitfalls, what winners look like, and exactly what reviewers score on
Paid grant writers quote $2,000–$5,000 per program. Start with the $19 Playbook first.
Unlock this Playbook — $19 One-time · Yours forever · Instant access
or subscribe for $29/mo · 30-day money-back

Application Playbook

Step-by-step process, required documents, and expenses

Premium 9 steps 4 docs

Application Steps

1 Review Current Guidelines Download and read the current year's TCMF guidelines from yukon.ca (e.g., 2026-27 guidelines published January 2026). The evaluation matrix is published in the guidelines — read it before writing your application.
2 Contact TCMF Team Email [email protected] to confirm your project concept aligns with program priorities and to flag any eligibility questions before investing time in a full application.
3 Access Online Portal Applications are submitted through the Government of Yukon Tourism and Culture funding portal at tourism-fund.service.yukon.ca. Create or log in to your account.
4 Complete Application Complete all sections: project description, detailed marketing plan, budget breakdown (eligible vs. ineligible), target markets, measurable outcomes, and partner/cooperative elements. Clearly articulate how the project benefits Yukon as a destination, not just your business.
5 Submit Before Deadline Submit by 4:30 PM YST on February 1 (summer intake) or October 1 (winter intake). If the deadline falls on a weekend or statutory holiday, it shifts to the next business day. No extensions are granted.
6 Evaluation Committee Review Internal committee assesses applications against the weighted scoring matrix. Review period is approximately 4–8 weeks after the intake deadline.
7 Sign Funding Agreement Approved applicants receive notification and must return the signed Transfer Payment Agreement within 30 days. Failure to return within 30 days forfeits the funding offer.
8 Implement Project and Retain Receipts Execute the approved marketing project. Retain all receipts. An initial payment is made upon execution of the agreement.
9 Submit Final Report Within 30 days of project completion, submit the final report with financial reconciliation and all receipts, plus campaign performance metrics. Remaining funds disbursed upon acceptance.

Required Documents 4

✓ TCMF application form
✓ Marketing plan and budget
✓ Business registration in Yukon
✓ Matching funds confirmation

Eligible Expenses 17

  • Print advertising (magazines, newspapers, travel publications)
  • Google Ads, social media advertising (Facebook, Instagram, YouTube, TikTok, Pinterest)
  • Digital TV and streaming advertising
  • Email marketing campaigns
  • AI marketing tools and platforms
  • SEO and SEM
  • High-resolution photography for specific campaigns (third-party produced)
  • Video production for campaigns (drone footage, promotional videos, social content)
  • Third-party influencer and content creator collaborations
  • Trade and consumer show participation (domestic and international)
  • Familiarization tours for media, travel writers, and influencers
  • Sales missions and calls to key tourism markets
  • Economy airfare for approved travel activities
  • Standard accommodation at Government of Yukon per-diem rates
  • Third-party meal expenses at GoY per-diem rates (alcohol excluded)
  • Meeting room rental up to $500 CAD
  • Equipment rental for FAM tours

Ineligible Expenses 8

  • Alcohol expenses
  • Self-produced content where applicant is both producer and subject
  • Personal or owner-use items
  • General operating costs not part of the marketing project
  • Recoverable GST/HST/PST
  • Costs incurred before the funding agreement is signed
  • Overhead and indirect costs not directly attributable to the approved marketing project
  • Offensive or inappropriate advertising content

Intake Periods

Two annual intakes: February 1 (summer/spring campaigns) and October 1 (winter/fall campaigns)

Deadline Notes

Two annual intake deadlines: February 1 for summer marketing campaigns and October 1 for winter campaigns. Applications reviewed after each deadline.

Open Application Portal →

Ineligible Organizations

  • Businesses without a physical Yukon office address
  • Applicants without a Travel Yukon listing (for tourism businesses)
  • Businesses not in good standing with Government of Yukon
  • Non-tourism sector businesses
Premium Get the step-by-step application guide — documents, timeline, and what to prepare.

Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

Premium 4 partners

Compatible Programs

CanNor Programs CanExport SMEs Yukon Economic Development Fund (EDF) Destination Canada Marketing Programs
Combined Funding Potential See your total funding potential

Clawback Risk

Medium Risk
Premium See which programs combine with this one — and how much more you could get.
See your total funding potential across 4 programs
Stacking amounts, clawback details, government stacking limits, and tax implications
One avoided clawback typically outweighs the $19 Playbook cost by 50–100×.
Unlock this Playbook — $19 One-time · Yours forever · Instant access
or subscribe for $29/mo · 30-day money-back

How TCMF Compares

Side-by-side with similar programs

Free
Program Amount Difficulty Payment Deadline
Yukon Tourism Cooperative Marketing F... up to $700,000 Easy Reimbursement Two intakes per year...
CanExport SMEs Up to $50,000 Moderate Mixed (Advance + Reimb.) Next deadline: May 29,...
Yukon Economic Development Fund (EDF) up to $30,000 Moderate Milestone-Based Tier 1: Rolling; Tier 2:...
Sport Canada Programs Varies Hard Reimbursement Ongoing
Support for Entrepreneurs and Economi... Up to $25,000 Easy Milestone-Based Ongoing (April 1 – March...

Related Programs

Other programs you might be eligible for

Free
Grant

West End BIZ Business Development Grant

Up to 50% of costs, to a max of $1,000 (or $3,000 for large... · Municipal
 Grant

Interlake Tourism Development Fund

Up to $2,000 (dollar-for-dollar matching required) · Private
 Grant

Toronto Economic Resiliency Initiative (TERI)

Up to $24,000 per business (Commercial Space Renovation... · Municipal

Frequently Asked Questions

Quick answers to the questions founders most often ask about TCMF

Free
Can sole proprietors apply for TCMF?
Yes, sole proprietors are eligible if they operate a Yukon tourism business or food/beverage establishment. Must meet all other eligibility criteria including promoting Yukon as destination.
What's the typical award amount?
$5,000–$50,000 per project, with most awards falling in the $10,000–$30,000 range based on past approvals.
Do I need to pay upfront and get reimbursed?
Yes, TCMF is a reimbursement grant. You pay marketing costs first, then submit receipts for 75% reimbursement after project completion.
Why do applications get rejected?
Most rejections are for not operating in Yukon tourism sector, marketing not promoting Yukon destination, or applying outside February 1/October 1 deadlines.
Can I stack this with CanNor or CanExport?
Yes, CanNor's Northern Pathways and CanExport SMEs are compatible for complementary business development and international marketing costs.

Browse More Funding

Yukon Grants Explore All Programs Take the Quiz