Updated August 2026 · Verified against Agriculture and Agri-Food Canada guidelines
▲ Growing Reimbursement Est. 2013
Grant Federal Active

AgriMarketing Program — Core Stream

Agriculture and Agri-Food Canada
Maximum Funding
Up to $2,000,000
No fixed deadline — intake open until funding is fully committed; program end...
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Difficulty
Moderate
Payment
Reimbursement
Trend
Growing
First-Timers
—
Co-Funding
70%
AgriMarketing Program — Core Stream provides Up to $2,000,000 per year (max $10M over 5 years); 50% cost-share (70% for Indo-Pacific/underrepresented groups). The AgriMarketing Core Stream provides non-repayable contributions exclusively to national not-for-profit industry associations and Indigenous organizations for export marketing activities such as trade missions, market research, and international promotion of Canadian agricultural products. The program covers up to 70% of eligible costs. No fixed deadline — intake open until funding is fully committed; program ends March 31, 2028. Approval odds: ~81% (GrantCompass analysis)
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Eligibility & Details

What this program funds and who can apply

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Program Description

The AgriMarketing Core Stream provides non-repayable contributions exclusively to national not-for-profit industry associations and Indigenous organizations for export marketing activities such as trade missions, market research, and international promotion of Canadian agricultural products. Individual businesses and SMEs are not eligible for this stream — for-profit agri-food businesses should apply to the separate AgriMarketing Market Diversification SME Stream (ID 206).

Eligibility Requirements

  • Must be a national not-for-profit industry association, cooperative, or sector council operating in the agriculture/agri-food sector
  • Indigenous individuals or organizations (First Nation, Inuit, or Métis) are also eligible
  • Must operate on a national basis — regional not-for-profit associations may still be considered where there is no representation at the national level, if they can demonstrate the ability to deliver a project that is national and/or agriculture and agri-food sector-wide in scope
  • Activities focus on export market development; the programme objectives also cover raising the visibility of Canadian products with consumers in Canada
  • Must contribute at least 30% of eligible project costs (50% standard; 70% covered for Indo-Pacific/underrepresented groups) — your share must be CASH; in-kind contributions are ineligible
  • For-profit businesses are not eligible for this stream — see AgriMarketing Market Diversification SME Stream instead
  • Quebec-based organizations must demonstrate compliance with Quebec's M-30 Act (Act Respecting the Ministère du Conseil exécutif) during the application assessment process and before entering into a contribution agreement
  • Applicants should be a member of the Canada Brand and should consult trade commissioners located in each country/region where proposed activities will take place (recommended practice, not a hard eligibility requirement)
Provinces
All Provinces
Industries
Agriculture Food Beverage
Business Stage
Growth Expansion

Quick Assessment

Difficulty
Moderate
Competition
Moderate
First-Timer
Not rated

Funding Details

Amount
Up to $2,000,000 per year (max $10M over 5 years); 50% cost-share (70% for Indo-Pacific/underrepresented groups)
Type
Grant
Level
Federal
Co-Funding
Up to 70% of eligible costs
Deadline
No fixed deadline — intake open until funding is fully committed; program ends March 31, 2028

Program Scorecard

Competition, effort, and approval at a glance

Competition
Moderate
Deadline
Ongoing
Approval
Moderate
Approval Rate
~81%
Accessibility
--/5
Competition
--/5
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How to Win

Insider tips, common pitfalls, and what successful applicants look like

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Insider Tip

Focus your project on your top 3-4 target markets per year: reviewers want S.M.A.R.T. outcomes tied to a small, well-supported set of markets rather than broad coverage.

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Rejection Pitfalls 10

  • For-profit company applying to the core program (associations/not-for-profits only — redirect to SME Market Diversification stream)
+9 more pitfalls
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Success Profile

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Evaluation Criteria

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What's in this Playbook

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Review eligibility and program objectives Confirm your organization is a national not-for-profit industry association or Indigenous organization. Review program objectives and ensure your proposed activities align with export market development goals.

Required Documents 10

✓ AgriMarketing Program Questionnaire (AAFC-provided form — core program only)
✓ AgriMarketing Program Application Form — a 10-section online form completed in AAFC's 'Grants and contributions' portal (not a downloadable PDF)

Eligible Expenses 11

Ineligible Expenses 10

Intake Periods

Deadline Notes

Ineligible Organizations

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Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

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Compatible Programs

CanExport SMEs AgriCompetitiveness Program AgriScience Program Export Development Canada (EDC) Farm Credit Canada (FCC) Provincial agricultural marketing programs SR&ED Tax Credit Trade Commissioner Service
Combined Funding Potential See your total funding potential

Clawback Risk

Low Risk
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How AgriMarketing Program — Core Stream Compares

Side-by-side with similar programs

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Program Amount Difficulty Payment Deadline
AgriMarketing Program — Core Stream Up to $2,000,000 Moderate Reimbursement No fixed deadline —...
AgriScience Program — Projects Component Up to $5,000,000 per project Hard Reimbursement Ongoing
Export Development Canada (EDC) Finan... Varies Easy Equity Ongoing
Farm Credit Canada (FCC) Financing Varies Easy Loan Ongoing
Trade Commissioner Service – Export S... Advisory services (non-financial) Easy Not Applicable Ongoing

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Frequently Asked Questions

Quick answers to the questions founders most often ask about AgriMarketing Program — Core Stream

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Can sole proprietors apply to the AgriMarketing Core Stream?
Generally no. For-profit businesses and sole proprietors are not eligible for the core stream, with one exception: it lists First Nation, Inuit and Métis individuals and organizations as eligible, if the applicant is a legal entity able to sign a binding agreement. For-profit agri-food businesses should look at the Market Diversification SME Stream.
What's the realistic grant amount for a national association?
For major national associations (e.g., Canada Beef), typical annual awards range from $500,000 to $2,000,000. Smaller associations may receive $100,000–$300,000 based on project scope and national impact.
When is the next application deadline?
There is no fixed application deadline. The intake period for the 2026-27 and 2027-28 program years remains open until available funding is fully committed or AAFC announces otherwise; the program itself ends March 31, 2028. The priority intake that ran March 22 – May 30, 2025 is closed. AAFC asks that you contact the program if you are considering applying.
Do I need to provide financial statements?
Yes — applicants must submit two years of financial statements plus your most recent interim financial statements showing sufficient capacity to cover their cost-share in cash (30% minimum; 50% standard; 70% covered for Indo-Pacific/underrepresented groups). In-kind contributions are ineligible.
Can I stack this with CanExport SMEs?
No — agriculture/agri-food businesses are excluded from CanExport SMEs as of 2026-27 and redirected to AgriMarketing. These programs are mutually exclusive for agri-food sectors.

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