Updated May 2026 · Verified against Agriculture and Agri-Food Canada (AAFC) guidelines
Grant Federal Active

AgriMarketing Program — Market Diversification (SME Stream)

Agriculture and Agri-Food Canada (AAFC)
Maximum Funding
Up to $100,000
Duplicate of ID 206 (AgriMarketing SME Stream)
Visit Official Program →
Difficulty
Easy
Payment
Varies
Trend
Stable
First-Timers
—
Co-Funding
70%
AgriMarketing Program — Market Diversification (SME Stream) provides up to Up to $100,000 per project (70% of eligible costs; minimum project cost $20,000) Non-repayable contribution funding for Canadian small and medium-sized agricultural enterprises to diversify into new international export markets. The program covers up to 70% of eligible costs. Applications are accepted Duplicate of ID 206 (AgriMarketing SME Stream). (As of May 2026, verified against Agriculture and Agri-Food Canada (AAFC) program guidelines)

Eligibility & Details

What this program funds and who can apply

Free

Program Description

Non-repayable contribution funding for Canadian small and medium-sized agricultural enterprises to diversify into new international export markets. Supports marketing activities targeting high-growth non-traditional markets such as Africa, the Middle East, and the Indo-Pacific. Launched February 13, 2026.

Eligibility Requirements

  • Canadian SME in agri-food or seafood sector
  • Must be exporting or intending to export
  • Project must target new international markets
  • Minimum total project cost of $20,000
  • Cash contributions required — in-kind ineligible
Provinces
All Provinces
Industries
Agriculture Food Beverage Fisheries
Business Stage
Growth Established Expansion

Quick Assessment

Difficulty
Easy
Competition
Moderate
First-Timer
Not rated

Funding Details

Amount
Up to $100,000 per project (70% of eligible costs; minimum project cost $20,000)
Type
Grant
Level
Federal
Co-Funding
Up to 70% of eligible costs
Deadline
Duplicate of ID 206 (AgriMarketing SME Stream)

Program Scorecard

Competition, effort, and approval at a glance

Hybrid
Competition
Moderate
Effort
Varies
Approval
Varies
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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Approval likelihood, realistic amounts, competition level, and what winners look like
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What's in this Playbook

Everything you need to win AgriMarketing Program — Market Diversifica... — $19

Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.

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Applying for AgriMarketing Program? Our Grant Proposal Template ($19) mirrors the section structure Canadian reviewers actually score on. Or get all 4 templates in the Founder Pack ($59 · saves $27) →

How to Win

Insider tips, common pitfalls, and what successful applicants look like

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Insider Tip

Program explicitly targets Africa, Middle East, Indo-Pacific — tailor your narrative to these regions. The 70% cost-share is generous compared to standard AAFC programs.

Premium See what trips up most applicants for this program — and how to avoid it.

Success Profile

Established Canadian food processor or seafood exporter with a concrete plan to enter a non-traditional market.

Premium See what successful applicants for this program actually look like.
Don’t waste your hours on a preventable rejection
Common rejection pitfalls, what winners look like, and exactly what reviewers score on
Paid grant writers quote $2,000–$5,000 per program. Start with the $19 Playbook first.
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Application Playbook

Step-by-step process, required documents, and expenses

Premium 5 docs

Application steps not yet documented.

Required Documents 5

✓ Business registration
✓ Project proposal with market analysis
✓ Financial statements
✓ Export plan
✓ Cost breakdown

Deadline Notes

Applications accepted from February 13, 2026 until September 30, 2030, or until funds are fully allocated. Apply early — funding is limited.

Premium Get the step-by-step application guide — documents, timeline, and what to prepare.

Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

Premium 3 partners

Compatible Programs

CanExport SMEs (Export Development Canada) CETA / CPTPP Market Development Programs BDC — Export Financing
Combined Funding Potential See your total funding potential

Clawback Risk

Unknown Risk
Premium See which programs combine with this one — and how much more you could get.
See your total funding potential across 3 programs
Stacking amounts, clawback details, government stacking limits, and tax implications
One avoided clawback typically outweighs the $19 Playbook cost by 50–100×.
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How AgriMarketing Program — Market Diversifica... Compares

Side-by-side with similar programs

Free
Program Amount Difficulty Payment Deadline
AgriMarketing Program — Market Divers... Up to $100,000 Easy Varies Duplicate of ID 206...
CanExport SMEs Up to $50,000 Moderate Mixed (Advance + Reimb.) Next deadline: May 29,...
Export Development Canada (EDC) Finan... Varies Easy Equity Ongoing
Farm Credit Canada (FCC) Financing Varies Easy Loan Ongoing
Genome Canada Up to $10 million Hard Reimbursement Ongoing

Related Programs

Other programs you might be eligible for

Free
Program

Sustainable Canadian Agricultural Partnership (SCAP) Programs

$5,000–$15,000,000 depending on sub-program · Federal
 Grant

AgriMarketing Program — Core Stream

Up to $2,000,000 per year (max $10M over 5 years); 50%... · Federal
 Grant

Protein Industries Canada Supercluster

Investment Vouchers: $37.5K–$250K; Projects: $250K–$1M+;... · Federal

Frequently Asked Questions

Quick answers to the questions founders most often ask about AgriMarketing Program — Market Diversifica...

Free
Which export markets does this program target?
Africa, the Middle East, and the Indo-Pacific are explicitly prioritized as high-growth non-traditional markets. Tailor your project narrative around these regions for the strongest competitive position.
What cost-share applies to AgriMarketing Market Diversification?
70% cost-share for SMEs — generous compared to standard AAFC programs (typically 50%). Cash contributions are required; in-kind contributions are ineligible.
What's the realistic award size?
$40,000–$80,000 for most SME projects. Minimum total project cost is $20,000. Apply early — the application window is open until September 30, 2030 but may close sooner if funding is fully allocated.
Can I stack with CanExport SMEs?
Yes — federal CanExport SMEs can stack with AgriMarketing for international-promotion costs targeting the same export market, multiplying your effective non-repayable funding for one campaign.

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