Program
Provincial
Active
Market Entry Development Program (MEDP)
Atlantic Chamber of Commerce (delivery); co-funded by the Government of Canada and the four Atlantic provinces under the Atlantic Trade, Investment and Growth Strategy (ATIGS)
Maximum Funding
$13,000 (Essentials) or $26,000 (Comprehensive) in subsidized...
Ongoing — accepted on a continuous basis until annual program capacity is rea...
Difficulty
Easy
Payment
In Kind
Trend
Stable
First-Timers
Friendly ✓
Co-Funding
Varies
Market Entry Development Program (MEDP) provides up to $13,000 (Essentials) or $26,000 (Comprehensive) in subsidized consulting services; company pays $1,250 or $2,500 respectively. Subsidized export advisory program providing Atlantic Canadian businesses with up to $26,000 in expert market entry consulting services for European and Indo-Pacific markets — in exchange for a $2,500 participation fee. Applications are accepted on an ongoing basis.
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Eligibility & Details
What this program funds and who can apply
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Program Description
Subsidized export advisory program providing Atlantic Canadian businesses with up to $26,000 in expert market entry consulting services for European and Indo-Pacific markets — in exchange for a $2,500 participation fee. Two streams: Essentials ($13,000 value, $1,250 fee) for strategy validation, and Comprehensive ($26,000 value, $2,500 fee) for full market research, entry strategy, and key business connections.
Eligibility Requirements
- Provincially or federally registered company in good standing, headquartered in Atlantic Canada (NB, NS, PE, or NL)
- Must have a fully developed, exportable product or service suitable for European or Indo-Pacific markets
- Must demonstrate viable international market opportunities and a commitment to executing an export-focused growth strategy
- Financial capacity to support strategy development and execution (including potential market travel)
- Must designate senior management with commitment and human resource capacity, including willingness to travel
- Production or service capacity to handle projected demand increases from export growth
- Must pass an interview with export development officers
- Must demonstrate understanding of market challenges (competition, cultural factors, regulatory requirements, IP concerns)
- Must define expected outcomes and sales growth projections
Provinces
Industries
Business Stage
Quick Assessment
Difficulty
Easy
Competition
Moderate
First-Timer
Friendly
Funding Details
- Amount
- $13,000 (Essentials) or $26,000 (Comprehensive) in subsidized consulting services; company pays $1,250 or $2,500 respectively
- Type
- Program
- Level
- Provincial
- Deadline
- Ongoing — accepted on a continuous basis until annual program capacity is reached
Program Scorecard
Competition, effort, and approval at a glance
Competition
Moderate
Deadline
Ongoing
Approval
Varies
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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What's in this Playbook
Everything you need to win MEDP
Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.
- 7 rejection pitfalls reviewers flag — so you catch them first
- 6-document checklist with what each reviewer is actually checking
- 5-step application timeline with prep hours per step
- Insider tip from program officers on what separates winners
- 3-program stacking strategy to combine with compatible funding
- Success profile + evaluation criteria — exactly what reviewers score on
$19 covers this one program. $39/mo covers every program, plus the workspace that walks you through each application.
How to Win
Insider tips, common pitfalls, and what successful applicants look like
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Insider TipApply as early as possible in the program year — intake is capped annually and earlier applicants face less competition.
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See what trips up most applicants for this program — and how to avoid it.
Rejection Pitfalls 7
- Not headquartered in Atlantic Canada
+6 more pitfalls
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Success Profile
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Evaluation Criteria
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7 reasons applications get rejected, what winners look like, and exactly what reviewers score on
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Application Playbook
Step-by-step process, required documents, and expenses
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5 steps
6 docs
Application Steps
1
Assess Eligibility Confirm your company is headquartered in Atlantic Canada, has an export-ready product or service for European or Indo-Pacific markets, and does not operate in an ineligible sector (gaming, real estate, retail, franchises, creative industries, publicly funded organizations).
Required Documents 6
✓ Completed MEDP application form (online or PDF)
✓ Company registration documents confirming Atlantic Canada headquarters
Eligible Expenses 6
Ineligible Expenses 5
Intake Periods
Deadline Notes
Ineligible Organizations
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Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
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3 partners
Compatible Programs
CanExport SMEs (ID varies)
Atlantic Canada Opportunities Agency (ACOA) programs
Trade Commissioner Service (TCS)
Combined Funding Potential
See your total funding potential
Clawback Risk
Low Risk
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How MEDP Compares
Side-by-side with similar programs
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| Program | Amount | Difficulty | Payment | Deadline |
|---|---|---|---|---|
| Market Entry Development Program (MEDP) | $13,000 (Essentials) or $26,000... | Easy | In Kind | Ongoing — accepted on a... |
| CanExport SMEs | Up to $50,000 | Moderate | Mixed (Advance + Reimb.) | Applications accepted... |
| Trade Commissioner Service – Export S... | Advisory services (non-financial) | Easy | Not Applicable | Ongoing |
| Strategic Response Fund (formerly Str... | Minimum $10 million contribution | Hard | Mixed (Advance + Reimb.) | Ongoing — continuous... |
| Innovative Solutions Canada | up to $150,000 | Hard | Milestone-Based | Challenge-specific — new... |
Related Programs
Other programs you might be eligible for
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Frequently Asked Questions
Quick answers to the questions founders most often ask about MEDP
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What is the difference between the Essentials and Comprehensive streams?
Essentials ($1,250 fee, $13,000 value) provides strategy feedback, validation, and targeted advice. Comprehensive ($2,500 fee, $26,000 value) adds full market research, a complete market entry strategy, and key business connections including in-market introductions.
Which markets does MEDP cover?
MEDP specifically targets European and Indo-Pacific markets. It does not support US market entry — separate CanExport or ACOA programs are better suited for US diversification.
Can retailers or distributors apply?
No — retailers, franchises, distributors, agents, associations, creative industries, and publicly funded organizations are explicitly ineligible.
Is there a revenue or company size requirement?
No explicit minimum revenue requirement is stated, but applicants must demonstrate financial capacity to sustain the export strategy beyond program support. Early-stage companies without this capacity are unlikely to pass the officer interview.
How long does the program run after acceptance?
Program delivery typically spans 6–12 months. Post-program progress evaluations continue for up to one year after completion.
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Full Playbook: MEDP
5 steps · 6 docs · reviewer insights