Updated August 2026 · Verified against Government of Ontario — Ministry of Tourism, Culture and Gaming guidelines
Milestone-Based
Grant Provincial Active

Ontario — Marquee Event Program

Government of Ontario — Ministry of Tourism, Culture and Gaming
Maximum Funding
Up to 50% of eligible event cash operating expenses, not...
No fixed calendar deadline — Expression of Interest accepted through the 2026...
Visit Official Program →
Difficulty
Hard
Payment
Milestone-Based
Trend
Stable
First-Timers
Co-Funding
50%
Ontario — Marquee Event Program provides Up to 50% of eligible event cash operating expenses, not exceeding $3 million. Supports Ontario municipalities and organizations hosting large-scale, high-impact international events, covering up to 50% of eligible event cash operating expenses to a maximum of $3 million. The program covers up to 50% of eligible costs. No fixed calendar deadline — Expression of Interest accepted through the 2026-27 fiscal year; if invited, the full application is due at least 30 business days before the event start date.

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Eligibility & Details

What this program funds and who can apply

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Program Description

Supports Ontario municipalities and organizations hosting large-scale, high-impact international events, covering up to 50% of eligible event cash operating expenses to a maximum of $3 million. For 2026-27 the program is invitation-only: everyone submits an Expression of Interest, and only events the ministry selects are permitted to file a full application in Transfer Payment Ontario.

Eligibility Requirements

  • Applicant must be an Ontario-based legal entity that has been in existence for one year or longer as of the application submission date
  • Eligible organization types are Ontario municipalities that have identified hosting major events as part of their tourism strategy, and for-profit or non-profit organizations that have event management and/or hosting as part of their mandate
  • Applicant must have a Canadian bank account in the legal name of the applicant at a Canadian financial institution conducting business in Ontario
  • Applicant must not be in default of the terms and conditions of any grant or loan agreement with any ministry or agency of the Government of Ontario
  • Incorporation documents must be supplied with the full application (this requirement does not apply to municipalities)
  • Applicant must provide its most recent audited financial statements, final versions prepared by a Chartered Professional Accountant
  • The event must be a major international event in Ontario with cash operating expenses totalling $1 million or more (in-kind expenses do not count toward this figure)
  • The event must be of a size and scope sufficient to draw tourists to Ontario and generate significant economic impact for the province
  • The event must be of national and/or international prominence, attracting significant media exposure across Canada and/or globally
  • The event must occur in the Province of Ontario during the 2026-27 fiscal year (April 1, 2026 to March 31, 2027)
  • The event must be open to the public at large without membership in a club or group
  • Proposals are expected to target a minimum of 10,000 visitors as a general benchmark
  • Only one application per organization and event will be considered, including affiliated organizations — only one organization in a group of affiliated organizations is eligible to apply
  • Events still in the bidding process are ineligible
  • Amateur sporting events receiving funding under the Ontario Sport Hosting Program are ineligible
  • Events that seek to attract only a special interest audience or recruit new members (for example religious or political gatherings and workshops) are ineligible
  • Trade fairs and events of a primarily commercial nature (consumer shows, symposia, conventions, meetings and conferences, seminars and clinics) are ineligible
  • For 2026-27 the program is invitation-only — a full application can only be submitted if the ministry invites the organization after reviewing its Expression of Interest
  • Successful recipients must carry at least $2 million commercial general liability insurance naming the Province as additional insured before the agreement can be executed
Provinces
Industries
Tourism Arts Culture Recreation
Business Stage
Growth Expansion Established

Quick Assessment

Difficulty
Hard
Competition
High
First-Timer
Not rated

Funding Details

Amount
Up to 50% of eligible event cash operating expenses, not exceeding $3 million
Type
Grant
Level
Provincial
Co-Funding
Up to 50% of eligible costs
Deadline
No fixed calendar deadline — Expression of Interest accepted through the 2026-27 fiscal year; if invited, the full application is due at least 30 business days before the event start date

Program Scorecard

Competition, effort, and approval at a glance

Competition
High
Deadline
Ongoing
Approval
Varies
Accessibility
2/5

Difficult — significant preparation needed

Competition
4/5

High competition — many applicants

Difficulty
4/5

Complex — detailed documentation needed

Processing Time
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How to Win

Insider tips, common pitfalls, and what successful applicants look like

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Insider Tip

Start with the Expression of Interest and treat it as the real gate — for 2026-27 the ministry will only permit selected organizers to file a full application, and the EOI is scored on just four things: event description, anticipated performance measures, event status (one-time or annual), and the event cash budget excluding in-kind.

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Rejection Pitfalls 9

  • Event cash operating expenses below the $1 million minimum, or the budget relies on in-kind value to reach it
+8 more pitfalls
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Success Profile

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Evaluation Criteria

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Premium All 9 pitfalls, the checklist and the reviewer notes are in the Playbook below. See what it includes ↓

How the Government of Ontario judges your application

What the reviewer scores, what gets applications rejected, and what to write.

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Written answers6≈100 words from the funder’s limits
Judged on10 criteriascore sheet published
Can reject you3 rules
To attach4 documents

Distilled from 6 documents published by the Government of Ontario: the application form, the applicant guide and the judging criteria, condensed into one brief. Updated 2026-09-07.

6 funder documents

What the Government of Ontario favours

Proven track record delivering large-scale events and reporting outcomes

“Strong organizational and leadership capacity with proven ability to deliver the event, including a track record of having produced successful large-scale events and reported on outcomes”

2 more, in their words

The form2 prompts shown

Stage 1 — Expression of Interest7 sections · ≈100 words
  1. 1Organization Informationshort answerno limit
  2. 2Organization Contact Informationshort answerno limit
  3. 3Event Informationshort answerno limit
  4. 4Event Descriptionwritten answer · 500 characters

    Provide a brief, high-level description of your event (max 500 characters):

  5. 5Event statusyes/no + writtenno limit

    New Event: Yes No; Annual Event: Yes No

  6. 6Performance Measurestableno limit
  7. 7Event Cash Budgetshort answerno limit
Stage 2 — Full application (invitation only)5 sections
  1. 8Organizational Capacitywritten answerno limit
  2. 9Event Description and Alignment with Program Objectiveswritten answerno limit
  3. 10Marketing Planwritten answerno limit
  4. 11Risk Managementwritten answerno limit
  5. 12Detailed event budgettableno limit

bar = length the funder allows, from its stated limits

10 more prompts, in the funder’s words

Judged against4 questions · 10 criteria

the Government of Ontario publishes its score sheet. in Premium

  1. 1

    Is this a marquee-scale event worth inviting?

    Show them Give the event concept, scale and audience, its status, and attendance and cash-budget numbers in the EOI, keeping the description within 500 characters.

    In the funder’s words · 4
    • Event Description
    • Anticipated Performance Measures
    • Event Status (one-time or annual)
    • Event Cash Budget (anticipated event cash budget excluding in-kind contributions).
  2. 2

    Can this organization deliver a national-calibre event?

    What to show, and the funder’s 2 criteria behind it in Premium

  3. 3

    Will tourists come, spend and stay longer?

    What to show, and the funder’s 2 criteria behind it in Premium

  4. 4

    Are the numbers and risks credible?

    What to show, and the funder’s 2 criteria behind it in Premium

Where applicants failin the Government of Ontario’s words

“Do not include websites or non-mandatory attachments for reference purposes in your application. Websites and non-mandatory attachments will not be reviewed as part of the evaluation process.”
“If your application is incomplete or missing any mandatory documents, it will not be considered.”
“An invitation to complete the full program application does not guarantee acceptance or funding.”

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6 more criteria · 10 more prompts · the score sheet

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Do you pass?3 checks

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Your organisation

  • Legal entity operating 1+ years

    A legal entity, in existence for one year or longer as of the application submission date, including municipalities and for-profit or not-for-profit organizations.

The project

  • Ontario public event in 2026-27

    The event must occur in Ontario during the 2026-27 fiscal year, be open to the public at large without membership in a club or group, and meet the ministry’s definition of a Marquee Event.

  • Marquee Event: $1M+ cash expenses

    Marquee Events are large-scale, high-impact events with national and/or international reputation, and have cash operating expenses totaling $1 million or more.

1 thing this funder says you do NOT need, in Premium.

Documents to attach4

Ticks are kept on this device.

The money

Maximum award50%, capped at $3 million

Up to 50 per cent of eligible event cash operating expenses, to a maximum of $3 million

Your shareUp to 50% of eligible event cash expenses

Up to 50 per cent of eligible event cash operating expenses, to a maximum of $3 million

StackingMarquee supersedes Experience Ontario terms if both approved

If approved under Marquee and Experience Ontario 2026, the Marquee agreement supersedes Experience Ontario terms and flowed Experience Ontario funding may be offset against Marquee funding

Costs before approvalExpenses April 1, 2026 to March 31, 2027

Eligible expenses must be incurred between April 1, 2026 and March 31, 2027

What it pays for · 1
  • Expenses must be linked to programming activities and other services that are accessible to the public (i.e., not for expenses benefiting VIPs or invitation-only guests).
What it does not pay for · 1
  • In-kind contributions are not eligible expenses.

From application to money

  1. Consult the program teamConsult program team or Regional Advisor
  2. Submit Stage 1 EOISubmit Stage 1 EOI via Central Forms Repository
  3. Stage 2 if invitedStage 2 full application if invited
  4. Event and eligible expensesExpenses April 1, 2026 to March 31, 2027
  5. Report after the eventReport within 90 days after event
In the funder’s words · 5
Consult the program team
Consultation with the Marquee Event Program team or a Regional Development Advisor is recommended.
Submit Stage 1 EOI
Submit the expression of interest through the Ontario Central Forms Repository; the ministry reviews the event description, anticipated performance measures, one-time or annual status and cash budget.
Stage 2 if invited
Invited organizations submit the full application in Transfer Payment Ontario at least 30 business days before the event start date.
Event and eligible expenses
Eligible expenses must be incurred between April 1, 2026 and March 31, 2027.
Report after the event
Report on the use of funds, service deliverables and outcomes achieved using the Marquee Event Program final report form.

Every quotation is the Government of Ontario’s own wording; lines marked ◦ are our reading of it. Brief updated 2026-09-07.

What's in this Playbook

Everything you need to win Ontario — Marquee Event Program

Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Read the guide and talk to the program team Read the Marquee Event Program 2026-2027 Application Guide in full and consult the Marquee Event Program team ([email protected]) or your Regional Development Advisor about the event proposal before you write anything.

Required Documents 7

Marquee Event Program Expression of Interest form (Stage 1, via the Ontario Central Forms Repository)
Marquee Event Program full application form, completed, electronically signed and dated in Transfer Payment Ontario (Stage 2, by invitation)

Eligible Expenses 10

Ineligible Expenses 10

Intake Periods

Deadline Notes

Ineligible Organizations

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Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

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Compatible Programs

Experience Ontario Ontario Sport Hosting Program
Combined Funding Potential See your total funding potential

Clawback Risk

Medium Risk

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How Ontario — Marquee Event Program Compares

Side-by-side with similar programs

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Program Amount Difficulty Payment Deadline
Ontario — Marquee Event Program Up to 50% of eligible event cash... Hard Milestone-Based No fixed calendar...
Experience Ontario Up to $125,000 (50% of costs) Moderate Reimbursement Annual intake...
SSHRC Partnerships Up to $2.5M Hard Advance Payment Partnership Grants:...
Canada Media Fund up to $250K Hard Mixed (Advance + Reimb.) Ongoing (multiple...
Canada Council for the Arts Grants Varies Moderate Milestone-Based Multiple annual cycles....

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Frequently Asked Questions

Quick answers to the questions founders most often ask about Ontario — Marquee Event Program

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Can any eligible organization submit a full application?
No. For 2026-27 the program is invitation-only. Everyone submits an Expression of Interest first, and the ministry contacts only the organizers of eligible events that will be permitted to file a full application in Transfer Payment Ontario.
How much can a single event receive from the program?
Up to 50 per cent of eligible event cash operating expenses, not exceeding $3 million. The value of in-kind expenses is not counted when determining event cash operating expenses.
How big does the event have to be to qualify?
It must be a major international event with cash operating expenses totalling $1 million or more, of national or international prominence. As a general benchmark, proposals are expected to target a minimum of 10,000 visitors.
Is there a fixed application deadline each year?
No calendar deadline is published. If you are invited to apply, the full application should be submitted at least 30 business days before the event start date, and the event must take place in Ontario between April 1, 2026 and March 31, 2027.
Are capital costs and permanent staff salaries covered?
No. Capital costs such as construction materials, vehicles, equipment purchases, stages and seating are ineligible, as are permanent staff salaries, administrative overhead, and any expense already funded by another source.

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