Grant
Municipal
Active
Storefront Success Program
CentreVenture Development Corporation / City of Winnipeg / Province of Manitoba
Maximum Funding
Up to $200,000
Quarterly deadlines per the Program Guide: Sept 30, Dec 31, Mar 31, Jun 30
Difficulty
Moderate
Payment
Milestone-Based
Trend
Stable
First-Timers
—
Co-Funding
Varies
Storefront Success Program provides Up to $200,000 for eligible capital improvements. Quarterly grant program for exterior and interior capital improvements to ground-floor storefront businesses in downtown Winnipeg, offering up to $200,000 per project for exterior work and up to $30,000 for interior work. Quarterly deadlines per the Program Guide: Sept 30, Dec 31, Mar 31, Jun 30.
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Eligibility & Details
What this program funds and who can apply
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Program Description
Quarterly grant program for exterior and interior capital improvements to ground-floor storefront businesses in downtown Winnipeg, offering up to $200,000 per project for exterior work and up to $30,000 for interior work.
Eligibility Requirements
- Small to medium-sized street-facing ground-floor storefront business in the Program Area
- Ground-floor commercial tenant with at least 3 years remaining on the lease, landlord acting on behalf of an eligible establishment, or business/property owner
- Permitted use under Downtown Winnipeg Zoning By-Law 100/2004
- Signed property-owner approval for proposed improvements
- Good standing with the Province of Manitoba and City of Winnipeg
- At least three coordinated design interventions required
- Permits must be applied for within 3 months of conditional approval and work completed within 12 months of grant agreement
- Non-profit community organizations that align with program objectives are also eligible (verbatim: "it is also open to non-profit community organizations who align with the Program Objectives")
Provinces
Industries
Business Stage
Quick Assessment
Difficulty
Moderate
Competition
Moderate
First-Timer
Not rated
Funding Details
- Amount
- Up to $200,000 for eligible capital improvements
- Type
- Grant
- Level
- Municipal
- Deadline
- Quarterly deadlines per the Program Guide: Sept 30, Dec 31, Mar 31, Jun 30
Program Scorecard
Competition, effort, and approval at a glance
Competition
Moderate
Deadline
Ongoing
Approval
Varies
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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How to Win
Insider tips, common pitfalls, and what successful applicants look like
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Insider TipTwo conditions decide most files and neither is on the program page.
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See what trips up most applicants for this program — and how to avoid it.
Rejection Pitfalls 8
- Premises is not a street-facing, ground-floor storefront selling goods or services to customers on site
+7 more pitfalls
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Success Profile
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Evaluation Criteria
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All 8 pitfalls, the checklist and the reviewer notes are in the Playbook below. See what it includes ↓
What's in this Playbook
Everything you need to win Storefront Success Program
Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.
- 8 rejection pitfalls reviewers flag — so you catch them first
- 2-document checklist with what each reviewer is actually checking
- Your Application Game Plan — the print-ready PDF the preview below describes
- 5-step application timeline with prep hours per step
- Insider tip from program officers on what separates winners
- Success profile + evaluation criteria — exactly what reviewers score on
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Application Playbook
Step-by-step process, required documents, and expenses
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5 steps
2 docs
Application Steps
1
Check the premises qualifies The business must occupy a street-facing, ground-floor commercial space in the Program Area, selling goods or providing services to customers on site. The program page describes the area as being around Graham Avenue and Portage Avenue, in and around the SHED.
Required Documents 2
✓ Completed Application Form, downloaded from the program page
✓ Signed approval from the property owner for the proposed improvements
Eligible Expenses 3
Intake Periods
Deadline Notes
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Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
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Stacking partner data not yet available.
Combined Funding Potential
See your total funding potential
Clawback Risk
Unknown Risk
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How Storefront Success Program Compares
Side-by-side with similar programs
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| Program | Amount | Difficulty | Payment | Deadline |
|---|---|---|---|---|
| Storefront Success Program | Up to $200,000 | Moderate | Milestone-Based | Quarterly deadlines per... |
| CanExport SMEs | Up to $50,000 | Moderate | Mixed (Advance + Reimb.) | Between intakes — the... |
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Related Programs
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Frequently Asked Questions
Quick answers to the questions founders most often ask about Storefront Success Program
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How much can a storefront project get?
The program offers grants of up to $200,000 for eligible capital improvements. The Program Guide sets the interior portion of a project at no more than $30,000.
What is the program for?
It supports capital improvements that improve a storefront's visibility and enhance business revenue, as part of filling vacant storefronts and providing goods and services to residents, office workers and visitors downtown.
Which businesses can apply?
New and existing businesses in the Program Area, which the program page describes as being around Graham Avenue and Portage Avenue, in and around the SHED. The Program Guide defines the exact boundary.
Where do I get the application?
The Program Guide and Application Form are linked directly from the program page on CentreVenture's site.
Who do I contact about it?
CentreVenture lists Chris Sones at [email protected] as the contact for the program.
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Full Playbook: Storefront Success Program
5 steps · 2 docs · reviewer insights