Grant
Provincial
Between Intakes
New Brunswick LIFT: Leveraging Investment in Film & TV (Production)
Government of New Brunswick (ArtsCultureNB)
Maximum Funding
Micro production: up to 30% of Total NB Spend, maximum $100,000...
Between intakes
Difficulty
Moderate
Payment
Milestone-Based
Trend
Stable
First-Timers
Friendly ✓
Co-Funding
35%
New Brunswick LIFT: Leveraging Investment in Film & TV (Production) provides up to Micro production: up to 30% of Total NB Spend, maximum $100,000 per production (budget under $400,000); Major production: base grant up to 25% of Total NB Spend plus stackable bonuses up to combined 35% of Total NB Spend (budget over $400,000). A provincial grant for New Brunswick-based film, television and new media productions, offering up to 30% or 35% of Total NB Spend depending on budget size. Applications are accepted August 27, 2026; eligible projects reviewed together after the deadline with results shared within 60 days.
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Eligibility & Details
What this program funds and who can apply
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Program Description
A provincial grant for New Brunswick-based film, television and new media productions, offering up to 30% or 35% of Total NB Spend depending on budget size.
Eligibility Requirements
- Must be an incorporated production company based in New Brunswick
- At least 50% of shareholders must be New Brunswick residents
- Company must be primarily engaged in film, television or new media production intended for public viewing
- Service productions, co-productions and projects with partners inside or outside New Brunswick are eligible
- Micro production stream is for budgets under $400,000
- Major production stream is for budgets over $400,000
- Micro stream: New Brunswick Spend must represent at least 25% of the total production budget; Major stream: at least 20%
- Micro stream: confirmed financing at time of application must equal at least 40% of total budget; Major stream: at least 50%
- Confirmed financing cannot include in-kind services or private equity from an individual unless proven by bank statement, and producer investment cannot exceed 10% of confirmed financing
- New Brunswick copyright ownership of the production must be at least 33% (this threshold does not apply to animation projects)
- The production must have at least one funding partner (funder, streamer, broadcaster or similar) confirmed at time of application
- Total production budget must be at least $25,000 and the grant request cannot be less than $1,000
- Rights must be secured, at least part of production or post-production (up to picture lock) must take place in 2026-27, and the project must be intended for commercial release
- No one production company (including sub-companies incorporated for specific projects) may represent more than 28% of the $7M LIFT program budget — a company cap of $2 million
- Ineligible genres include promotional or instructional videos, technical instruction and how-to videos, music promotional videos, sporting events, news, weather and current affairs, gala and award shows, and productions containing explicit sex, excessive violence, sexual violence or sexual exploitation or any unlawful matter
- Individuals, non-incorporated groups, licensed broadcasters, distributors, national film agencies and educational institutions are not eligible applicants
- Projects that have already received Tourism, Heritage and Culture funding for the same project or season are not eligible
Provinces
Industries
Business Stage
Quick Assessment
Difficulty
Moderate
Competition
High
First-Timer
Friendly
Funding Details
- Amount
- Micro production: up to 30% of Total NB Spend, maximum $100,000 per production (budget under $400,000); Major production: base grant up to 25% of Total NB Spend plus stackable bonuses up to combined 35% of Total NB Spend (budget over $400,000)
- Type
- Grant
- Level
- Provincial
- Co-Funding
- Up to 35% of eligible costs
- Deadline
- August 27, 2026; eligible projects reviewed together after the deadline with results shared within 60 days
Program Scorecard
Competition, effort, and approval at a glance
Competition
High
Deadline
Aug 27, 2026
Approval
Varies
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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How to Win
Insider tips, common pitfalls, and what successful applicants look like
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Insider TipCheck the GNB program page for the current processing date before you build your schedule — LIFT batch-processes applications and the 2026-27 dates are being announced as the year goes on.
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See what trips up most applicants for this program — and how to avoid it.
Success Profile
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Evaluation Criteria
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The pitfalls, the checklist and the reviewer notes are in the Playbook below. See what it includes ↓
What's in this Playbook
Everything you need to win New Brunswick LIFT: Leveraging Investment ...
Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.
- 14-document checklist with what each reviewer is actually checking
- Your Application Game Plan — the print-ready PDF the preview below describes
- 6-step application timeline with prep hours per step
- Insider tip from program officers on what separates winners
- 7-program stacking strategy to combine with compatible funding
- Success profile + evaluation criteria — exactly what reviewers score on
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Application Playbook
Step-by-step process, required documents, and expenses
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6 steps
14 docs
Application Steps
1
Read the LIFT Program Guidelines and pick your stream Stream 1 (Micro Production) is for total production budgets under $400,000; Stream 2 (Major Production) is for budgets over $400,000. Each has its own eligibility checklist covering minimum NB Spend share, confirmed financing and NB copyright ownership.
Required Documents 14
✓ Additional Information Form (downloaded, completed and uploaded)
✓ Detailed production budget showing Total NB Spend
Eligible Expenses 6
Ineligible Expenses 5
Intake Periods
Deadline Notes
Ineligible Organizations
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Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
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7 partners
Compatible Programs
Telefilm Canada
Canada Media Fund (CMF)
Indigenous Screen Office
Black Screen Office
Disability Screen Office
National Film Board of Canada
Tourism, Heritage and Culture development funding (same project or season)
Combined Funding Potential
See your total funding potential
Clawback Risk
Medium Risk
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How New Brunswick LIFT: Leveraging Investment ... Compares
Side-by-side with similar programs
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| Program | Amount | Difficulty | Payment | Deadline |
|---|---|---|---|---|
| New Brunswick LIFT: Leveraging Invest... | Micro production: up to 30% of... | Moderate | Milestone-Based | August 27, 2026;... |
| Telefilm Canada Funding Programs | Varies | Hard | Mixed (Advance + Reimb.) | Multiple annual intake... |
| Canada Media Fund | up to $250K | Hard | Mixed (Advance + Reimb.) | Ongoing (multiple... |
| Creative Industries Funding | Varies | Moderate | Reimbursement | Ongoing (multiple... |
| Project Development Fund (Creative BC) | Up to $10,000 | Hard | Advance Payment | 2026/27 fiscal year open... |
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Frequently Asked Questions
Quick answers to the questions founders most often ask about New Brunswick LIFT: Leveraging Investment ...
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Which LIFT stream does my production fall under?
It is set by total production budget. Under $400,000 goes to the Micro Production stream (up to 30% of Total NB Spend, max $100,000). Over $400,000 goes to the Major Production stream (25% base plus stackable bonuses to a combined 35%).
How much financing do I need locked down before applying?
Micro applicants need confirmed financing of at least 40% of total budget; Major applicants need at least 50%. Either way you need at least one confirmed funding partner, and your own producer investment counts for no more than 10% of confirmed financing.
When does the money actually arrive?
80% of the approved grant is released when you sign the contract, and the remaining 20% after your final report and financial reporting are approved.
What happens if my actual New Brunswick spend comes in lower than budgeted?
The final contribution is reduced. It does not go up if your actual NB Spend ends up higher than what you showed at application, so budget the NB Spend figure carefully.
Can one production company take a large share of the fund?
No. The company cap is $2 million — no single production company, including sub-companies incorporated for specific projects, may represent more than 28% of the $7 million LIFT program budget.
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Full Playbook: New Brunswick LIFT: Leveraging Investment ...
6 steps · 14 docs · reviewer insights