Updated October 2026 · Verified against Government of New Brunswick, Department of Agriculture, Aquaculture and Fisheries (Sustainable CAP) guidelines
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Market Development and Access Program (New Brunswick)

Government of New Brunswick, Department of Agriculture, Aquaculture and Fisheries (Sustainable CAP)
Maximum Funding
Up to $15,000 per project (50%)
Ongoing
Visit Official Program →
Difficulty
Easy
Payment
Reimbursement
Trend
Stable
First-Timers
Friendly ✓
Co-Funding
50%
Market Development and Access Program (New Brunswick) provides Up to 50% of eligible costs, to a maximum of $15,000 per project and a combined maximum of $45,000 annually (the guidelines state this under each of the three elements: Market Readiness, Market Development and Direct to Consumer). Market Development per diems: up to 2 company employees, for a maximum of 5 days of in-Canada travel at $100 per day, 5 days of US travel at $150 per day, or 10 days of international travel at $200 per day; incoming buyer per diems of $100 per day for a maximum of 3 days. New Brunswick cost-shares up to 50% of marketing projects for food and beverage producers and processors, to a maximum of $15,000 per project and a combined $45,000 a year. The program covers up to 50% of eligible costs. Applications are accepted on an ongoing basis.
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Eligibility & Details

What this program funds and who can apply

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Program Description

New Brunswick cost-shares up to 50% of marketing projects for food and beverage producers and processors, to a maximum of $15,000 per project and a combined $45,000 a year. Three elements cover market readiness (market research, product testing, nutrition labelling, first-time certification), market development (trade shows, missions, incoming buyers, websites and creative services) and direct-to-consumer sales (farmers' market upgrades and on-site food tourism). Agriculture, aquaculture and seafood producers, associations and businesses can apply; food service enterprises such as restaurants and caterers cannot.

Eligibility Requirements

  • Food and beverage producers and processors in New Brunswick
  • Agriculture, aquaculture and seafood producers and associations
  • Agri-businesses, aquaculture businesses and seafood businesses, not including food service enterprises such as restaurants and catering
  • Sustainable CAP general criteria: funding is only available to applicants who meet one of these: a New Brunswick resident at least 19 years of age, a project located in New Brunswick, or a project that benefits New Brunswick
  • The project must not support the normal operating costs of carrying out a business
  • Applicants should discuss the application with Department of Agriculture, Aquaculture and Fisheries staff (a Business Growth Officer, Development Officer or Specialist) before applying
Provinces
New Brunswick
Industries
Food Beverage Agriculture Fisheries
Business Stage
Startup Growth Established Expansion

Quick Assessment

Difficulty
Easy
Competition
Low
First-Timer
Friendly

Funding Details

Amount
Up to 50% of eligible costs, to a maximum of $15,000 per project and a combined maximum of $45,000 annually (the guidelines state this under each of the three elements: Market Readiness, Market Development and Direct to Consumer). Market Development per diems: up to 2 company employees, for a maximum of 5 days of in-Canada travel at $100 per day, 5 days of US travel at $150 per day, or 10 days of international travel at $200 per day; incoming buyer per diems of $100 per day for a maximum of 3 days.
Type
Grant
Level
Provincial
Co-Funding
Up to 50% of eligible costs
Deadline
Ongoing

Program Scorecard

Competition, effort, and approval at a glance

Competition
Low
Deadline
Ongoing
Approval
Varies
Accessibility
4/5

Accessible — straightforward requirements

Competition
2/5

Below average competition

Difficulty
2/5

Easy — minimal documentation

Processing Time
Budget Trend
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How to Win

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Insider Tip

Get approval in writing before you spend: costs incurred before the date of written project approval are not eligible, and the Letter of Offer must be signed and returned within 30 days or the funding is forfeited.

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Rejection Pitfalls 6

  • Applicant is a food service enterprise such as a restaurant or caterer
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Success Profile

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Evaluation Criteria

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Talk to department staff The guidelines ask applicants to discuss the application with a Business Growth Officer, Development Officer or Specialist at the Department of Agriculture, Aquaculture and Fisheries before applying.

Required Documents 6

✓ Completed Market Development and Access application form (project description, work plan and cost table)
✓ Quotes for cost items, where applicable

Eligible Expenses 7

Ineligible Expenses 9

Intake Periods

Deadline Notes

Ineligible Organizations

Premium The full guide for this program also covers:
  • 4 more application steps
  • 4 more required documents
  • 7 eligible expenses
  • 9 ineligible expenses
  • Intake periods
  • Deadline notes
  • Ineligible organizations

Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

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Clawback Risk

Low Risk

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Frequently Asked Questions

Quick answers to the questions founders most often ask about Market Development and Access Program (New...

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How much does the Market Development and Access program pay?
Up to 50% of eligible costs, to a maximum of $15,000 per project and a combined maximum of $45,000 annually.
Who can apply?
Food and beverage producers and processors in New Brunswick, agriculture, aquaculture and seafood producers and associations, and agri-businesses, aquaculture businesses and seafood businesses. Food service enterprises such as restaurants and catering are not included.
Are trade shows covered?
Yes, under the Market Development element: booth rental and booth costs, economy airfare or mileage, per diems, shipping product to the event, and interpreters or consultants for trade activities.
Is printing covered?
No. Creative services for the design of marketing and point of sale materials are eligible, but reproduction and printing are not.
Is there a deadline?
No dates are published for this program. The Sustainable CAP administrative guidelines say applications are welcome on an ongoing basis until funding is exhausted, and approved projects must be completed within the fiscal year (April 1 to March 31).

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