Updated August 2026 · Verified against Laval Économique / Ville de Laval guidelines
✓ First-Timer Friendly Reimbursement
Grant Municipal Active

Tech Shift – Retail (Virage techno – commerce)

Laval Économique / Ville de Laval
Maximum Funding
Up to 50% of eligible costs, to a maximum of $15,000 (Equipment...
Until available funds are exhausted — rolling intake
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Difficulty
Moderate
Payment
Reimbursement
Trend
Stable
First-Timers
Friendly ✓
Co-Funding
50%
Tech Shift – Retail (Virage techno – commerce) provides Up to 50% of eligible costs, to a maximum of $15,000 (Equipment category); $5,000 (AI Development category); $2,500 (AI TerroX Startup Solutions category) — one category per project. Laval Économique grant for retail businesses (NAICS 44 or 45) based in Laval with at least two years of retail operation. The program covers up to 50% of eligible costs. Applications are accepted on an ongoing basis.

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Program Description

Laval Économique grant for retail businesses (NAICS 44 or 45) based in Laval with at least two years of retail operation. Covers up to 50% of the cost of a digital-transformation equipment purchase (max $15,000), development of an AI solution (max $5,000), or first-year user fees for an AI solution from a TerroX-accelerated startup (max $2,500). A business may apply in only one category per project.

Eligibility Requirements

  • Be a for-profit business legally incorporated in Quebec or Canada.
  • Be based in Laval.
  • Be a business in the retail sector classified under codes 44 or 45 of the North American Industry Classification System (NAICS).
  • Have been in the retail business for at least two years.
  • Demonstrate financial capacity to ensure continuity of the business's operations.
  • Carry out the investment project in a Laval establishment.
  • Expenditures and contractual commitments must not be confirmed before the date of submission of the application for financial assistance and obtaining an acknowledgement of receipt from the program manager.
  • The program runs as a three-phase pathway — Phase I diagnosis, Phase II development of an implementation plan, Phase III project implementation. Financial assistance is applied for in Phase III, so a completed diagnosis and implementation plan are prerequisites for the Equipment and AI Development categories.
  • A retail business may apply for financial assistance within only one category per project — the three category ceilings cannot be combined.
  • Stream-scoped: the AI TerroX Startup Solutions category ($2,500) is available only to businesses that are clients of TerroX-accelerated startups and participants in TerroX cohorts. This restriction applies to that category alone and does not gate the Equipment or AI Development categories.
  • Financial assistance is capped at 50% of eligible costs — the applicant funds the remaining share.
Provinces
Industries
Retail
Business Stage
Growth Established

Quick Assessment

Difficulty
Moderate
Competition
Low
First-Timer
Friendly

Funding Details

Amount
Up to 50% of eligible costs, to a maximum of $15,000 (Equipment category); $5,000 (AI Development category); $2,500 (AI TerroX Startup Solutions category) — one category per project
Type
Grant
Level
Municipal
Co-Funding
Up to 50% of eligible costs
Deadline
Until available funds are exhausted — rolling intake

Program Scorecard

Competition, effort, and approval at a glance

Competition
Low
Deadline
Ongoing
Approval
Varies
Accessibility
3/5

Moderate — standard application process

Competition
2/5

Below average competition

Difficulty
3/5

Moderate — standard requirements

Processing Time
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How to Win

Insider tips, common pitfalls, and what successful applicants look like

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Insider Tip

Do not sign vendor contracts or commit expenditures until you receive program acknowledgement; costs committed beforehand can disqualify the project.

Evaluation Criteria

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Premium The pitfalls, the checklist and the reviewer notes are in the Playbook below. See what it includes ↓

How Tech Shift – Retail (Virage techno – comme... judges your application

What the reviewer scores, what gets applications rejected, and what to write.

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Written answers3no length limits stated
Judged on2 criteria
To attach6 documents

Distilled from 3 documents published by Tech Shift – Retail (Virage techno – comme...: the application form, the applicant guide and the judging criteria, condensed into one brief. Updated 2026-09-07.

3 funder documents

The form2 prompts shown

Diagnosis and implementation plan2 sections
  1. 1Phase I — Diagnosiswritten answer

    Complete the programme diagnosis phase.

  2. 2Phase II — Development of an implementation planwritten answer

    Develop the implementation plan.

Application1 section
  1. 3Phase III — Project implementationwritten answer
Initial contact1 section
  1. 4Initial contactshort answer

Tech Shift – Retail (Virage techno – comme... states no length limits for these answers.

2 more prompts, in the funder’s words

Judged against3 questions · 2 criteria

  1. 1

    Is the file complete and confirmed?

    Show them Submit every required attachment for your one chosen category so the file can be confirmed complete.

    In the funder’s words · 1
    • Following receipt of a complete file and confirmation of the information, the application will be evaluated by the committee.
  2. 2

    Does the project meet the programme's terms?

    What to show, and the funder’s 1 criterion behind it in Premium

  3. 3

    Has the business diagnosed its technology needs?

    What to show, and the funder’s 0 criteria behind it in Premium

Premium · the rest of this brief

Every criterion the reviewer scores, every pitfall in their words, and your draft laid out in this form. On every programme you match.

1 more criteria · 2 more prompts

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Documents to attach6

Ticks are kept on this device.

The money

Cost shareUp to 50%
Equipment cap$15,000 Equipment
AI Development cap$5,000 AI Development
AI TerroX cap$2,500 AI TerroX Startup Solutions
Categories per projectOne category per project

Only one category per project.

Your shareUp to 50%
Costs before approvalNo costs before application is submitted

Expenditures and commitments must not be confirmed before application submission and acknowledgement of receipt.

What it pays for · 7
  • Equipment and ancillary components, excluding materials, inventory and other supplies
  • Equipment implementation transportation and leasehold improvements, within the associated-cost cap
  • Software acquisition and implementation
  • Project-related professional fees
  • Direct project labour, limited to the hourly rate
  • AI solution development and integration
  • Initial and first-year use costs of an existing AI-based solution
What it does not pay for · 2
  • Materials, inventory and other supplies
  • Motorized rolling stock

From application to money

  1. Meet the commissionerDiagnosis and planning with commissioner
  2. Apply in Phase IIISubmit documents for one category
  3. Committee decidesCommittee evaluates the complete application
In the funder’s words · 3
Meet the commissioner
Diagnosis and implementation planning are done with the Laval économique technological transformation commissioner/programme manager.
Apply in Phase III
Submit the required documents for the one selected financial-assistance category.
Committee decides
Once the file is complete and the information is confirmed, the application is evaluated by the committee.

Every quotation is Tech Shift – Retail (Virage techno – comme...’s own wording; lines marked ◦ are our reading of it. Brief updated 2026-09-07.

What's in this Playbook

Everything you need to win Tech Shift – Retail (Virage techno – comme...

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Contact the Technological Transformation Commissioner Reach Youri Cupidon at Laval Économique ([email protected], 438-837-5623) or submit the enquiry form on the program page to confirm your NAICS 44/45 classification, your two years of retail operation, and which of the three categories fits your project.

Required Documents 6

Duly completed application form
Financial statements for the past two years (Equipment and AI Development categories)

Eligible Expenses 8

Ineligible Expenses 5

Intake Periods

Deadline Notes

Ineligible Organizations

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Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

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Stacking partner data not yet available.

Combined Funding Potential See your total funding potential

Clawback Risk

Medium Risk

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How Tech Shift – Retail (Virage techno – comme... Compares

Side-by-side with similar programs

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Frequently Asked Questions

Quick answers to the questions founders most often ask about Tech Shift – Retail (Virage techno – comme...

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Can I combine the equipment and AI funding categories?
No. Laval Économique states a retail business may apply within only one funding category per project, and that no combinations are possible. The $15,000, $5,000 and $2,500 ceilings do not add together.
How much of my project cost does the grant actually cover?
Up to 50%. Each category is capped at both a percentage and a dollar figure — for example the Equipment category pays up to 50% of the equipment acquisition cost, to a maximum of $15,000 per retail business.
What counts as a retail business for this program?
A business classified under codes 44 or 45 of the North American Industry Classification System (NAICS) that has been in the retail business for at least two years, is based in Laval, and is a for-profit legally incorporated in Quebec or Canada.
Can I order the equipment before I hear back?
No. Expenditures and contractual commitments must not be confirmed before you submit the application and receive an acknowledgement of receipt from the program manager. Costs committed earlier are not eligible.
Who can use the $2,500 TerroX category?
Only businesses that are clients of TerroX-accelerated startups and participants in TerroX cohorts. It covers up to 50% of the first year's user fees for an existing AI-based solution from such a startup.

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