Updated August 2026 · Verified against Laval Économique / Ville de Laval guidelines
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Tech Shift – Retail (Virage techno – commerce)

Laval Économique / Ville de Laval
Maximum Funding
Up to 50% of eligible costs, to a maximum of $15,000 (Equipment...
Until available funds are exhausted — rolling intake
Visit Official Program →
Difficulty
Moderate
Payment
Reimbursement
Trend
Stable
First-Timers
Friendly ✓
Co-Funding
50%
Tech Shift – Retail (Virage techno – commerce) provides Up to 50% of eligible costs, to a maximum of $15,000 (Equipment category); $5,000 (AI Development category); $2,500 (AI TerroX Startup Solutions category) — one category per project. Laval Économique grant for retail businesses (NAICS 44 or 45) based in Laval with at least two years of retail operation. The program covers up to 50% of eligible costs. Applications are accepted on an ongoing basis.
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Eligibility & Details

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Program Description

Laval Économique grant for retail businesses (NAICS 44 or 45) based in Laval with at least two years of retail operation. Covers up to 50% of the cost of a digital-transformation equipment purchase (max $15,000), development of an AI solution (max $5,000), or first-year user fees for an AI solution from a TerroX-accelerated startup (max $2,500). A business may apply in only one category per project.

Eligibility Requirements

  • Be a for-profit business legally incorporated in Quebec or Canada.
  • Be based in Laval.
  • Be a business in the retail sector classified under codes 44 or 45 of the North American Industry Classification System (NAICS).
  • Have been in the retail business for at least two years.
  • Demonstrate financial capacity to ensure continuity of the business's operations.
  • Carry out the investment project in a Laval establishment.
  • Expenditures and contractual commitments must not be confirmed before the date of submission of the application for financial assistance and obtaining an acknowledgement of receipt from the program manager.
  • The program runs as a three-phase pathway — Phase I diagnosis, Phase II development of an implementation plan, Phase III project implementation. Financial assistance is applied for in Phase III, so a completed diagnosis and implementation plan are prerequisites for the Equipment and AI Development categories.
  • A retail business may apply for financial assistance within only one category per project — the three category ceilings cannot be combined.
  • Stream-scoped: the AI TerroX Startup Solutions category ($2,500) is available only to businesses that are clients of TerroX-accelerated startups and participants in TerroX cohorts. This restriction applies to that category alone and does not gate the Equipment or AI Development categories.
  • Financial assistance is capped at 50% of eligible costs — the applicant funds the remaining share.
Provinces
Industries
Retail
Business Stage
Growth Established

Quick Assessment

Difficulty
Moderate
Competition
Low
First-Timer
Friendly

Funding Details

Amount
Up to 50% of eligible costs, to a maximum of $15,000 (Equipment category); $5,000 (AI Development category); $2,500 (AI TerroX Startup Solutions category) — one category per project
Type
Grant
Level
Municipal
Co-Funding
Up to 50% of eligible costs
Deadline
Until available funds are exhausted — rolling intake

Program Scorecard

Competition, effort, and approval at a glance

Competition
Low
Deadline
Ongoing
Approval
Varies
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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Insider Tip

Do not sign vendor contracts or commit expenditures until you receive program acknowledgement; costs committed beforehand can disqualify the project.

Evaluation Criteria

Following receipt of a complete file and confirmation of the information, the application is evaluated by a selection committee, which selects recipients according to the terms and conditions set out in the program. Laval Économique does not publish a scoring rubric. In practice the file has to clear the stated eligibility gates (for-profit, incorporated, Laval-based, NAICS 44/45, two years in retail, financial capacity to continue operating) and be supported by the Phase I diagnosis and Phase II implementation plan, which are the documents that evidence the project's fit and feasibility.

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Contact the Technological Transformation Commissioner Reach Youri Cupidon at Laval Économique ([email protected], 438-837-5623) or submit the enquiry form on the program page to confirm your NAICS 44/45 classification, your two years of retail operation, and which of the three categories fits your project.
2 Complete Phase I — Diagnosis Work through the program's structured diagnosis of your retail operation. The diagnosis is a required document for the Equipment and AI Development categories, so it must exist before you can apply for funding.
3 Complete Phase II — Implementation plan Develop the implementation plan that follows from the diagnosis. This is the second required document for the Equipment and AI Development categories.
4 Assemble the required documents For the Equipment and AI Development categories: a duly completed application form, financial statements for the past two years, the diagnosis, and the implementation plan. For the TerroX Solutions category: a duly completed application form, ongoing bids, and an offer of services or proposal of at least six months' duration linking to the TerroX-accelerated business.
5 Submit in Phase III and wait for acknowledgement Submit the complete file to Laval Économique. Do not confirm any expenditure or sign any contract until you have the acknowledgement of receipt — costs committed earlier are ineligible.
6 Selection committee review Once the file is complete and the information confirmed, the selection committee evaluates the application and selects recipients according to the terms and conditions set out in the program.

Required Documents 6

Duly completed application form
Financial statements for the past two years (Equipment and AI Development categories)
Diagnosis from Phase I (Equipment and AI Development categories)
Implementation plan from Phase II (Equipment and AI Development categories)
Ongoing bids (AI TerroX Startup Solutions category)
Offer of services or proposal of minimum six months' duration linking to the TerroX-accelerated business (AI TerroX Startup Solutions category)

Eligible Expenses 8

  • Acquisition costs for equipment and ancillary components (Equipment category)
  • Associated costs of equipment acquisition, up to 15% of the acquisition cost
  • Direct costs related to equipment implementation: transportation and leasehold improvements
  • Software acquisition and implementation costs
  • Project-related professional fees
  • Direct costs of labour assigned to the project, limited to the hourly rate
  • Development and integration costs of an innovative AI-based solution (AI Development category)
  • Initial costs and first year's use of an existing AI-based solution from a TerroX-accelerated startup (AI Solutions category)

Ineligible Expenses 5

  • Materials, inventory and other supplies
  • Motorized rolling stock
  • Expenditures and contractual commitments confirmed before the application was submitted and acknowledged
  • Associated equipment costs beyond 15% of the acquisition cost
  • Labour costs above the allowed hourly rate

Intake Periods

Rolling intake. Laval Économique's program listing states applications are accepted 'Until available funds are exhausted' — there is no published opening or closing date.

Deadline Notes

No dated deadline is published. Laval Économique's own program listing states the intake runs 'Until available funds are exhausted', so the practical constraint is the annual envelope rather than a calendar date. Apply early in the funding cycle.

Ineligible Organizations

  • Non-profit organizations and other not-for-profit entities (the program requires a for-profit business)
  • Businesses outside the retail sector (NAICS codes other than 44 or 45)
  • Businesses not based in Laval, or projects carried out outside a Laval establishment
  • Retail businesses with less than two years of operation
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Clawback Risk

Medium Risk

The contribution is non-repayable, but it is awarded by a selection committee 'according to the terms and conditions set out in the program' and is conditional on the project proceeding as approved. Committing expenditures before the application is acknowledged, or abandoning/altering the funded project, are the realistic triggers for a demand to repay. Confirm the convention's specific conditions before signing.

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Frequently Asked Questions

Quick answers to the questions founders most often ask about Tech Shift – Retail (Virage techno – comme...

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Can I combine the equipment and AI funding categories?
No. Laval Économique states a retail business may apply within only one funding category per project, and that no combinations are possible. The $15,000, $5,000 and $2,500 ceilings do not add together.
How much of my project cost does the grant actually cover?
Up to 50%. Each category is capped at both a percentage and a dollar figure — for example the Equipment category pays up to 50% of the equipment acquisition cost, to a maximum of $15,000 per retail business.
What counts as a retail business for this program?
A business classified under codes 44 or 45 of the North American Industry Classification System (NAICS) that has been in the retail business for at least two years, is based in Laval, and is a for-profit legally incorporated in Quebec or Canada.
Can I order the equipment before I hear back?
No. Expenditures and contractual commitments must not be confirmed before you submit the application and receive an acknowledgement of receipt from the program manager. Costs committed earlier are not eligible.
Who can use the $2,500 TerroX category?
Only businesses that are clients of TerroX-accelerated startups and participants in TerroX cohorts. It covers up to 50% of the first year's user fees for an existing AI-based solution from such a startup.

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