Travel Alberta Events & Festivals Fund
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Eligibility & Details
What this program funds and who can apply
Program Description
Travel Alberta's Events & Festivals Fund provides non-repayable grants of $25,000–$150,000 to Alberta-based tourism events that drive overnight visitation. It funds multi-day, admission-charging events scheduled to become annual fixtures, with particular priority on shoulder-season and winter programming. Eligible applicants include Alberta tourism businesses, Indigenous tourism organizations, non-profits, Indigenous communities, and municipalities. Non-municipal applicants must demonstrate at least three years of operating history.
Eligibility Requirements
- Alberta-based tourism business, Indigenous tourism organization, non-profit focused on tourism, Indigenous community, or municipality
- Non-municipal applicants must have a minimum 3 years of operating history
- Event must be 2 or more days in length
- Event must charge admission fees to the overall event
- Event must target overnight visitation and aim to become an annual fixture
- Event must be publicly accessible
- Applicant must contribute a minimum 25% of total event costs
- Events focused exclusively on charitable fundraising, amateur sports, conferences, trade shows, political events, or local community celebrations are ineligible
Quick Assessment
Funding Details
- Amount
- $25,000–$150,000 per event (up to $150,000 combined per organization annually); 25% applicant match required
- Type
- Grant
- Level
- Provincial
- Co-Funding
- Up to 75% of eligible costs
- Deadline
- Between intakes — 2026-27 intake closed; 2027-28 intake expected late 2026
Program Scorecard
Competition, effort, and approval at a glance
Everything you need to win Travel Alberta Events & Festivals Fund
Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.
- 6-document checklist with what each reviewer is actually checking
- 5-step application timeline with prep hours per step
- Insider tip from program officers on what separates winners
- 3-program stacking strategy to combine with compatible funding
- Success profile + evaluation criteria — exactly what reviewers score on
How to Win
Insider tips, common pitfalls, and what successful applicants look like
Insider TipTravel Alberta prioritizes shoulder-season and winter events over summer programming — if your event runs between September and April, emphasize this prominently.
Success Profile
Evaluation Criteria
Application Playbook
Step-by-step process, required documents, and expenses
Application Steps
Required Documents 6
Eligible Expenses 6
Ineligible Expenses 8
Intake Periods
Deadline Notes
Ineligible Organizations
Applying for Travel Alberta Events & Festivals Fund? Our Grant Proposal Template ($19) mirrors the section structure Canadian reviewers actually score on. Or get all 4 templates in the Founder Pack ($59 · saves $27) →
Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
Compatible Programs
Clawback Risk
Medium RiskHow Travel Alberta Events & Festivals Fund Compares
Side-by-side with similar programs
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|---|---|---|---|---|
| Travel Alberta Events & Festivals Fund | up to $150,000 | Moderate | Reimbursement | Between intakes —... |
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| Project Development Fund (Creative BC) | Up to $20,000 | Hard | Advance Payment | 2026/27 fiscal year open... |
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Frequently Asked Questions
Quick answers to the questions founders most often ask about Travel Alberta Events & Festivals Fund