This program is between intakes. First intake was expected to open around June 2026 for fiscal 2026-27; not yet confirmed as published. Verify current status on gnb.ca. Confirm on the official site ↗
Updated August 2026 · Verified against Government of New Brunswick — Department of Tourism, Heritage and Culture guidelines
✨ New Program ✓ First-Timer Friendly Mixed (Advance + Reimb.) Est. 2026
Grant Provincial Between Intakes

New Brunswick Product Development Grant Program (Tourism)

Government of New Brunswick — Department of Tourism, Heritage and Culture
Maximum Funding
Up to $15,000
Between intakes
Visit Official Program →
Difficulty
Moderate
Payment
Mixed (Advance + Reimb.)
Trend
New Program
First-Timers
Friendly ✓
Co-Funding
Varies
New Brunswick Product Development Grant Program (Tourism) provides Up to $15,000 per project (applicant contributes at least 25% of total project costs); $300,000 total program envelope for 2026-27. New grant program announced April 16, 2026 as part of the Department of Tourism, Heritage and Culture's Budget 2026 increase. OPEN — intake period June 1 to August 15, 2026. Evaluation August–September 2026; successful applicants notified by late September 2026..
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Eligibility & Details

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Program Description

New grant program announced April 16, 2026 as part of the Department of Tourism, Heritage and Culture's Budget 2026 increase. Allocates $300,000 to help New Brunswick tourism operators create and enhance market-ready tourism experiences that strengthen the province's competitiveness in priority markets. Part of the government's strategy to grow annual provincial tourism revenues by $1 billion (to $3.7 billion) within five years. Program guidelines and an application process had not been published as of 2026-08-04.

Eligibility Requirements

  • New Brunswick-based tourism operator or experience provider
  • Project must create a new market-ready tourism experience OR enhance an existing one
  • Experience must target priority markets identified by NB tourism strategy
  • Applicant must be in sound financial standing with no outstanding obligations to the Government of New Brunswick
  • Project must be deliverable within the 2026-27 fiscal year
  • Specific eligibility criteria (revenue thresholds, operating history, incorporation status) to be confirmed in the published 2026-27 guidelines
Provinces
New Brunswick
Industries
Tourism Hospitality Recreation
Business Stage
Growth Established

Quick Assessment

Difficulty
Moderate
Competition
High
First-Timer
Friendly

Funding Details

Amount
Up to $15,000 per project (applicant contributes at least 25% of total project costs); $300,000 total program envelope for 2026-27
Type
Grant
Level
Provincial
Deadline
OPEN — intake period June 1 to August 15, 2026. Evaluation August–September 2026; successful applicants notified by late September 2026.

Program Scorecard

Competition, effort, and approval at a glance

Competition
High
Deadline
Aug 15, 2026
Approval
Varies
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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How to Win

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Insider Tip

Because this program launches under a provincial tourism strategy targeting $1B in added annual revenue, applications that align explicitly with Tourism NB's priority market segments (typically international visitors, adventure/outdoor experiences, Acadian cultural tourism, Indigenous tourism) will score best.

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Success Profile

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Evaluation Criteria

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What's in this Playbook

Everything you need to win New Brunswick Product Development Grant Pr...

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Monitor Guideline Release (June 1, 2026) Program guidelines and application forms will be published on the Department of Tourism, Heritage and Culture website (gnb.ca) on June 1, 2026. Subscribe to Tourism NB industry updates to catch the release promptly.

Required Documents 8

✓ Application form (to be released June 1, 2026)
✓ Project narrative describing the tourism experience and its market-readiness

Eligible Expenses 7

Ineligible Expenses 5

Intake Periods

Deadline Notes

Ineligible Organizations

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Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

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Compatible Programs

ACOA Tourism Product Development Program (federal) Tourism Growth Program (federal, ACOA-delivered) Regional Economic Development Agencies (NB RDAs)
Combined Funding Potential See your total funding potential

Clawback Risk

Low Risk
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Frequently Asked Questions

Quick answers to the questions founders most often ask about New Brunswick Product Development Grant Pr...

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Can sole proprietors apply?
Yes, but must meet all eligibility criteria including being in sound financial standing and having no outstanding government obligations. Specific incorporation requirements will be detailed in the published 2026-27 guidelines.
What's the realistic grant size?
Typical grants range $15,000–$30,000 per project (based on $300,000 total for 10–20 projects). Flagship projects may reach $50,000+ if fewer are funded.
When will applications open?
Guidelines and applications were expected around June 2026 on gnb.ca, but had not been confirmed published as of late June 2026. The program was announced April 16, 2026 — verify the current status on gnb.ca before applying.
Is matching funding required?
Yes — applicants must contribute at least 25% of project costs. Budgets must show matching contributions to avoid rejection.
Why do applications fail?
Common rejections: experience not market-ready (no pricing/distribution), project doesn't target priority markets, or applicant has outstanding government obligations.

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