This program is currently between intakes. Annual intake — typically April each year. 2026–27 cycle closed April 22, 2026. Confirm on the official site ↗
Updated June 2026 · Verified against Tourism Nova Scotia guidelines
✓ First-Timer Friendly Mixed (Advance + Reimb.)
Grant Provincial Between Intakes

Tourism Nova Scotia — RADIATE Tourism Program

Tourism Nova Scotia
Maximum Funding
Up to $5,000
Annual (April intake; 2026–27 closed April 22, 2026)
Visit Official Program →
Difficulty
Easy
Payment
Mixed (Advance + Reimb.)
Trend
Stable
First-Timers
Friendly ✓
Co-Funding
Varies
Tourism Nova Scotia — RADIATE Tourism Program provides Up to $5,000 in digital marketing support plus package development coaching. Tourism Nova Scotia program helping Nova Scotia tourism operators build and market purchasable packages targeting local and Atlantic region travellers during late-fall, winter, and year-round seasons. Annual (April intake; 2026–27 closed April 22, 2026).
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Eligibility & Details

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Program Description

Tourism Nova Scotia program helping Nova Scotia tourism operators build and market purchasable packages targeting local and Atlantic region travellers during late-fall, winter, and year-round seasons. Selected businesses receive target market research insights, professional coaching and development tools for package positioning, a feature listing on a NovaScotia.com seasonal landing page, and inclusion in Tourism Nova Scotia's seasonal digital marketing campaigns — plus up to $5,000 in direct digital marketing support.

Eligibility Requirements

  • Nova Scotia tourism businesses and attractions with capacity to create, sell, and deliver new or existing purchasable tourism packages
  • Packages must be available year-round, or offered in late-fall (mid-October to late-November) and/or winter (mid-January to late-February)
  • Preference is given to packages that are uniquely available in Nova Scotia and include guided or experiential elements — this is a preference, not a requirement
  • Partners offering online booking for their packages receive preference
  • Preference given to packages featuring connections to films and television series showcasing Nova Scotia
  • Priority consideration for underrepresented applicants including Mi'kmaw and African Nova Scotian businesses and attractions
  • Operator must have capacity to directly deliver the tourism experience (not purely a reseller)
Provinces
Nova Scotia
Industries
Tourism Hospitality Arts Culture
Business Stage
Startup Growth Expansion Established

Quick Assessment

Difficulty
Easy
Competition
Moderate
First-Timer
Friendly

Funding Details

Amount
Up to $5,000 in digital marketing support plus package development coaching
Type
Grant
Level
Provincial
Deadline
Annual (April intake; 2026–27 closed April 22, 2026)

Program Scorecard

Competition, effort, and approval at a glance

Competition
Moderate
Deadline
Between Intakes
Approval
Varies
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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What's in this Playbook

Everything you need to win Tourism Nova Scotia — RADIATE Tourism Program

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How to Win

Insider tips, common pitfalls, and what successful applicants look like

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Insider Tip

The RADIATE program is most valuable as a marketing amplification tool — the NovaScotia.com feature listing and inclusion in Tourism Nova Scotia's seasonal campaigns can deliver far more value than the $5,000 digital support amount alone.

Premium See what trips up most applicants for this program — and how to avoid it.

Rejection Pitfalls 6

  • Package is only available during peak summer season (no late-fall/winter/year-round offering)
+5 more pitfalls
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Success Profile

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Evaluation Criteria

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Application Playbook

Step-by-step process, required documents, and expenses

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Application Steps

1 Review program guidelines and confirm eligibility Download the RADIATE Tourism Program guidelines from tourismns.ca/radiate-tourism-program. Confirm your business operates a tourism experience that can be packaged and sold, and that you can offer it in late-fall, winter, or year-round.

Required Documents 4

✓ Online application form (tourismns.ca/radiate-tourism-program)
✓ Description of proposed tourism package (components, pricing, availability, booking method)

Eligible Expenses 4

Ineligible Expenses 4

Intake Periods

Deadline Notes

Ineligible Organizations

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Funding Stack Strategy

Compatible programs, clawback risk, and combined funding potential

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Compatible Programs

Tourism Nova Scotia — Tourism Digital Assistance Program (TDAP) Nova Scotia Department of Communities, Culture, Tourism and Heritage programs
Combined Funding Potential See your total funding potential

Clawback Risk

Low Risk
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How Tourism Nova Scotia — RADIATE Tourism Program Compares

Side-by-side with similar programs

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Frequently Asked Questions

Quick answers to the questions founders most often ask about Tourism Nova Scotia — RADIATE Tourism Program

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Is RADIATE a cash grant or an in-kind program?
Mostly in-kind — Tourism Nova Scotia provides research insights, package development coaching, a NovaScotia.com feature listing, and inclusion in seasonal marketing campaigns. The up to $5,000 is digital marketing spend deployed by Tourism Nova Scotia on your behalf, not a cash payment.
Can a new tourism business apply for RADIATE?
Yes — Tourism Nova Scotia does not require an established track record, but you must demonstrate capacity to create, sell, and deliver the package experience. First-time operators should have a clear package concept and ability to handle bookings.
Does my package need to be a winter-only offering?
No — year-round packages qualify. The program prioritizes late-fall (mid-October to late-November) and winter (mid-January to late-February) offerings, but year-round packages that include these seasons are fully eligible.
When is the next RADIATE intake?
The 2026–27 cycle closed April 22, 2026. The 2027–28 intake is expected in spring 2027. Subscribe to Tourism Nova Scotia's industry newsletter at tourismns.ca to be notified when applications open.
Do I need to offer online booking to qualify?
Online booking is not mandatory but is a strong preference factor. Packages from partners offering online booking receive priority consideration. If you don't have online booking, address this in your application and outline your plan to add it.

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