Grant
Provincial
Between Intakes
New Brunswick Tourism Festival Fund
Government of New Brunswick — Department of Tourism, Heritage and Culture
Maximum Funding
Up to $10,000
Two intakes: spring festivals apply by approximately May 11; fall/winter fest...
Difficulty
Easy
Payment
Reimbursement
Trend
Stable
First-Timers
Friendly ✓
Co-Funding
100%
New Brunswick Tourism Festival Fund provides Up to $10,000 for new festivals; established festivals funded based on tourism impact data. Provides financial contributions to new and existing festivals of two or more consecutive days that demonstrate measurable tourism impact in New Brunswick, using postal code data to calculate visitor origin and award funding on a tiered basis. The program covers up to 100% of eligible costs. Two intakes: spring festivals apply by approximately May 11; fall/winter festivals apply by approximately August 15.
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Eligibility & Details
What this program funds and who can apply
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Program Description
Provides financial contributions to new and existing festivals of two or more consecutive days that demonstrate measurable tourism impact in New Brunswick, using postal code data to calculate visitor origin and award funding on a tiered basis.
Eligibility Requirements
- Organizations and businesses of sound financial standing with no outstanding obligations to the Government of New Brunswick
- Festival must be two or more consecutive days in duration
- Festival must be open to the public
- Must demonstrate tourism impact through mandatory 6-digit postal code collection from attendees
- Existing festivals: minimum 100 postal codes submitted from prior year; must collect minimum 250 postal codes in the current year
- Existing festivals: minimum 15% of attendees must reside 75 km or more outside the host community
- New festivals: must expect minimum 250 attendees and plan for postal code collection
- New festivals: maximum funding is 25% of total projected expenses, not to exceed $10,000
Provinces
Industries
Business Stage
Quick Assessment
Difficulty
Easy
Competition
Moderate
First-Timer
Friendly
Funding Details
- Amount
- Up to $10,000 for new festivals; established festivals funded based on tourism impact data
- Type
- Grant
- Level
- Provincial
- Co-Funding
- Up to 100% of eligible costs
- Deadline
- Two intakes: spring festivals apply by approximately May 11; fall/winter festivals apply by approximately August 15
Program Scorecard
Competition, effort, and approval at a glance
Competition
Moderate
Deadline
Between Intakes
Approval
Good
Accessibility
--/5
Competition
--/5
Approval Rate
--%
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What's in this Playbook
Everything you need to win New Brunswick Tourism Festival Fund
Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.
- 7 rejection pitfalls reviewers flag — so you catch them first
- 7-document checklist with what each reviewer is actually checking
- 5-step application timeline with prep hours per step
- Insider tip from program officers on what separates winners
- 3-program stacking strategy to combine with compatible funding
- Success profile + evaluation criteria — exactly what reviewers score on
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How to Win
Insider tips, common pitfalls, and what successful applicants look like
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Insider TipThe funding formula rewards destination appeal — work to attract visitors from 75+ km away and collect every postal code.
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See what trips up most applicants for this program — and how to avoid it.
Rejection Pitfalls 7
- Festival is a single-day event (minimum two consecutive days required)
+6 more pitfalls
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Success Profile
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Evaluation Criteria
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Application Playbook
Step-by-step process, required documents, and expenses
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5 steps
7 docs
Application Steps
1
Confirm eligibility Verify the festival is 2+ consecutive days, open to the public, and the organization has no outstanding obligations to the Government of NB. Existing festivals must confirm they have prior-year postal code data meeting the 100-code minimum.
Required Documents 7
✓ Completed application form (available at tourismnewbrunswick.info)
✓ Detailed festival budget (projected income and expenses)
Eligible Expenses 6
Ineligible Expenses 4
Intake Periods
Deadline Notes
Ineligible Organizations
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Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
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3 partners
Compatible Programs
Canada Council for the Arts — Festivals and Presenters
ArtsNB — Core Program
Atlantic Canada Opportunities Agency (ACOA) — Business Development Program
Combined Funding Potential
See your total funding potential
Clawback Risk
Medium Risk
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How New Brunswick Tourism Festival Fund Compares
Side-by-side with similar programs
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| Program | Amount | Difficulty | Payment | Deadline |
|---|---|---|---|---|
| New Brunswick Tourism Festival Fund | Up to $10,000 | Easy | Reimbursement | Two intakes: spring... |
| SSHRC Partnerships | Up to $2.5M | Hard | Advance Payment | Partnership Grants:... |
| Canada Media Fund | up to $250K | Hard | Mixed (Advance + Reimb.) | Ongoing (multiple... |
| Canada Council for the Arts Grants | Varies | Moderate | Milestone-Based | Multiple annual cycles.... |
| Canadian Heritage Funding Programs | Varies | Moderate | Mixed (Advance + Reimb.) | Ongoing (varies by... |
Related Programs
Other programs you might be eligible for
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Frequently Asked Questions
Quick answers to the questions founders most often ask about New Brunswick Tourism Festival Fund
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Does our festival need to be in tourism season to qualify?
No — the program has two intakes covering both spring/summer and fall/winter festivals. Any 2+ consecutive day public festival with measurable visitor origin data qualifies regardless of season.
How much can an established festival realistically receive?
Funding is formula-based on the number of postal codes submitted and the percentage of attendees from 75+ km away. The exact funding table is not publicly posted, but larger festivals with strong destination draw typically receive $10,000–$40,000+.
Can a for-profit business apply or only non-profits?
Both for-profit businesses and non-profit organizations can apply, provided they are of sound financial standing with no outstanding obligations to the Government of New Brunswick.
What happens if we collect fewer than 250 postal codes?
Collecting fewer than 250 postal codes jeopardizes both the current year's final payment (tied to final report submission) and future-year eligibility, since a minimum of 100 codes from the prior year is required for existing festival status.
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Full Playbook: New Brunswick Tourism Festival Fund
5 steps · 7 docs · reviewer insights