New Brunswick Product Development Grant Program (Tourism)
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Eligibility & Details
What this program funds and who can apply
Program Description
New grant program announced April 16, 2026 as part of the Department of Tourism, Heritage and Culture's Budget 2026 increase. Allocates $300,000 to help New Brunswick tourism operators create and enhance market-ready tourism experiences that strengthen the province's competitiveness in priority markets. Part of the government's strategy to grow annual provincial tourism revenues by $1 billion (to $3.7 billion) within five years. Explore NB publishes it as the Tourism Experience Development Program, with online applications through the Explore NB portal.
Eligibility Requirements
- New Brunswick-based tourism operator or experience provider
- Project must create a new market-ready tourism experience OR enhance an existing one
- Project must align with one or more program priorities: address market gaps, support year-round and shoulder-season visitation, advance Indigenous tourism development, or promote regenerative tourism
- Applicant must be in sound financial standing with no outstanding obligations to the Government of New Brunswick
- Awarded funding must be spent on the project by March 1, 2027
- In operation for a minimum of 12 months
- Offers a tourism experience available for more than 120 days per year
Quick Assessment
Funding Details
- Amount
- Up to $15,000 per project (applicant contributes at least 25% of total project costs); $300,000 total program envelope for 2026-27
- Type
- Grant
- Level
- Provincial
- Deadline
- Intake closed August 15, 2026 (it ran June 1 to August 15, 2026). Successful applicants will be notified by late September 2026. No next intake has been announced.
Program Scorecard
Competition, effort, and approval at a glance
How to Win
Insider tips, common pitfalls, and what successful applicants look like
Insider TipBecause this program launches under a provincial tourism strategy targeting $1B in added annual revenue, applications that align explicitly with Tourism NB's priority market segments (typically international visitors, adventure/outdoor experiences, Acadian cultural tourism, Indigenous tourism) will score best.
Success Profile
Evaluation Criteria
Everything you need to win New Brunswick Product Development Grant Pr...
Not a marketing summary. The actual checklist, intel, and stack strategy reviewers look for.
- 8-document checklist with what each reviewer is actually checking
- Your Application Game Plan — the print-ready PDF the preview below describes
- 6-step application timeline with prep hours per step
- Insider tip from program officers on what separates winners
- 3-program stacking strategy to combine with compatible funding
- Success profile + evaluation criteria — exactly what reviewers score on
Application Playbook
Step-by-step process, required documents, and expenses
Application Steps
Required Documents 8
Eligible Expenses 7
Ineligible Expenses 5
Intake Periods
Deadline Notes
Ineligible Organizations
Funding Stack Strategy
Compatible programs, clawback risk, and combined funding potential
Compatible Programs
Clawback Risk
Low RiskHow New Brunswick Product Development Grant Pr... Compares
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Frequently Asked Questions
Quick answers to the questions founders most often ask about New Brunswick Product Development Grant Pr...